New York, NY (February 2014) – Leading brand licensing agency, Brandgenuity LLC, announced today that Allison Lort has joined the agency as Director of Business Development.
In her new position, Allison will focus on hard goods sales and prospecting for new partners across Brandgenuity’s portfolio of brands including A+E Networks (Duck Dynasty, Swamp People), MGM Studios (Robocop, Vikings, Pink Panther), Clumsy Ninja, Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), FX Network (It’s Always Sunny in Philadelphia, Archer, The League) and more.
Previously, Allison worked as the Director of Licensing at Feld Entertainment, where she was responsible for the global licensing strategy and retail development of Feld Entertainment’s properties, primarily focused on sales and business development for the Monster Jam brand. Prior to this, Allison held positions at Fisher-Price and 4Kids Entertainment.
“We are thrilled to have Allison join the Brandgenuity team,” said Jay Asher, Partner, Brandgenuity. “Allison comes to Brandgenuity with strong experience in building global licensing programs and will be a great addition to the team as she manages hard goods sales for our extensive portfolio of brands.”
Allison is a member of the Licensing Industry Merchandisers’ Association Charity Committee, LIMA Cares, committed to supporting the Children’s Brain Tumor Foundation.
She can be reached at 212.924.9059 or via e-mail at allison@brandgenuity.com.

About Brandgenuity
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted Licensing Agency of the Year by a leading industry publication and is ranked amongst the top 20 Licensing Agencies. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include HISTORY (Swamp People) and A+E Networks (Duck Dynasty), Winnebago Industries, Church & Dwight (ARM & HAMMER, OxiClean, Kaboom), The Boppy Company, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex), Clumsy Ninja, MGM Studios (Robocop, Vikings, Hercules, Pink Panther), FX Network (It’s Always Sunny in Philadelphia, Archer, The League), Pella, The Juilliard School and World Poker Tour, among others. For more information please visit us at http://www.brandgenuity.com.