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Amazon MGM Studios Unveils Robust Licensing and Merchandising Plan for Highly Anticipated Series Fallout image

Amazon MGM Studios Unveils Robust Licensing and Merchandising Plan for Highly Anticipated Series Fallout

Amazon MGM Studios announced today a multifaceted licensing program for the upcoming, post-apocalyptic series, Fallout, which is exclusively premiering on Prime Video on April 11th and is based on the best-selling global video game franchise.

Fifteen licensing partners across categories including apparel, accessories, collectibles, beverage, and more are part of the launch for the merchandising program, along with an Amazon storefront where visitors can indulge their Fallout fandom. The robust line-up will help form the foundation for the evolving Fallout franchise where fans of the series can continue to enjoy the characters and storylines once they finish their binge of the initial season. The licensing program is inspired by the new storylines and characters from the upcoming Prime Video series.

Jamie Kampel, Head of Consumer Products Licensing for Amazon MGM Studios, said, “Our goal for the Fallout licensing program, as well as other beloved IP, is to create opportunities for fans to dive deeper into the characters and worlds they love.” She added, “Through the program we are creating, we are aiming to appeal both to existing Fallout fans as well as new audiences that are discovering the world of Fallout through our series. By working closely with the producers of the series we are delivering authentic and creative products to market through our licensees.”

On the Fallout Amazon Storefront fans will find a variety of merchandise from licensing partners as well as Amazon Merch-on-Demand. Through the Merch-on-Demand program, more than fifty Fallout-inspired designs are available for purchase such as t-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers. More designs are expected to be available soon.

Below is a roster of licensing partners kicking off the program with additional licensing deals and new products to roll out in the coming months:

  • Collectibles
    • McFarlane Toys: a range of collectible 6″ scale posed figures including a three-pack that is available exclusively at Amazon and features Lucy, Maximus, and The Ghoul
    • Youtooz: debuted a Lucy figure with plans to launch figures for Maximus and The Ghoul shortly.
    • Dark Horse: will launch a selection of figures and statues
    • Modiphius: introducing a line of miniatures that can act as an expansion to their existing Fallout “Wasteland Warfare” and “Fallout Factions” games.
    • The Wand Company: They have created a replica of Pip-Boy that is currently available for pre-order. A replica of Vertibird is coming soon .
  • Accessories
    • The Wand Company: They have created a replica of Lucy’s Backpack. Additional bag and wallet designs inspired by the series are set to debut soon.
    • GUNNAR Optiks: They are introducing a premium computer eyewear collaboration in three lens tints available now for pre-order on Amazon. 
  • Apparel
    • Ripple Junction will create apparel available in the U.S., while Difuzed will be introducing a line of apparel in Europe.
    • Bethesda Gear Store is selling a Vault 33 tee with plans to introduce additional merchandise.
    • IGN: They have created a Vault 33 Hoodie Orientation Kit (avail for pre-order now on IGN’s e-commerce store).
  • Art
    • IGN Artist Series with Kevin Tong: Amazon MGM Studios is working with IGN on an “artist’s series” Fallout triptych. Artist Kevin Tong has created three pieces featuring Lucy, Maximus, and the Ghoul. The triptych will be sold as premium art prints and will also be featured on other merchandise on IGN Store.
    • Displate: Dozens of designs will be available for purchase as collectible metal posters on displate.com. Equipped with the unique magnet-mounting system, they are quick and easy to set up, no tools required.
    • Dark Horse: Series-inspired art prints will be available on their web site.
  • Beverage
  • AriZona: A new line of green tea natural energy drinks that will fuel your journey through the wasteland and beyond. Made with real fruit juice, AriZona x Fallout is available in a variety of flavors: Green Tea Red Apple Energy, Green Tea Pomegranate Energy and Green Tea Georgia Peach Energy. Packed with vitamins, each serving is 100 calories that will not only give you a boost but will without a doubt quench your thirst.
  • Bones Coffee Company: They are offering three flavors inspired by the three main Fallout characters, available as whole beans or ground coffee. These have already launched on Amazon and will be available as Keurig cups soon as well. Bone Coffee Company will also release three collectible mugs inspired by the characters as well as a Fallout-themed Vault-Tec mug.
  • Publishing
    • Insight Editions: The upcoming partnership will encompass a cookbook, cocktail book, journal, coloring book, and “art of” book.

Additional licensing partners across categories will be announced soon.

Fallout will be available in more than 240 countries and territories around the world. The series follows the inhabitants of luxury fallout shelters who are forced to return to the irradiated hellscape their ancestors left behind 200 years after the apocalypse. They are shocked to find an incredibly complex, gleefully weird, and highly violent universe waiting for them. The series comes from Kilter Films and executive producers Jonathan Nolan and Lisa Joy. Nolan directed the first three episodes. Geneva Robertson-Dworet and Graham Wagner serve as executive producers, writers and co-showrunners. The series stars Ella Purnell (Yellowjackets), Aaron Moten (Emancipation), Walton Goggins (The Hateful Eight), and Kyle MacLachlan (Twin Peaks).

About Amazon MGM Studios
Amazon MGM Studios is a leading entertainment company focused on creating, producing, and distributing Original films and television series for a global audience in more than 240 countries and territories. A diverse home for talent, Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition producing Original content for Freevee, Amazon’s premium free streaming service, the premium commercial free pay television network MGM+ U.S., and MGM+ International, an on-demand service available in 25 countries across Europe, Australia, Asia, Latin America, and Canada.

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