The Merchantwise Group has announced the appointment of event and licensing veteran Anton Berezin to the newly created role of Managing Director of its branding, creative, and digital studio, Three Scoops.

In his role as Managing Director of the studio, which has clients such as Disneyland Paris and Jack Links in its portfolio, Anton will focus on growing the Three Scoops division at a global level. He will also expand the range of products and services offered by Three Scoops including in the areas of experiences and brand activations.

Prior to his Three Scoops appointment, Anton was the Founder of Entertainment Store/Life Like Touring, one of the world’s leading brand entertainment producers.

Anton boasts extensive experience in the fields of theatrical and experiential events within both ticketed and non-ticketed event markets in which he partnered with The Merchantwise’s Group licensing division, Merchantwise a number of times. Anton’s tenure as Founder of Entertainment Store/Life Like Touring saw him develop long and distinguished relationships with leading IP owners including Warner Brothers, Viacom, Sony, Disney, Hasbro, and Mattel.

In 2016 he sold Entertainment Store/Life Like Touring to TEG and finished up as Managing Director in the three years following.

An entrepreneurial and charismatic leader, Anton has fostered enduring partnerships and friendships at the highest levels in the live entertainment, content creation, intellectual property licensing, retail, and franchise industry sectors.

“After twenty years of partnering with Merchantwise in the live event space, I’m absolutely delighted to join this bustling, bold, and wonderfully creative organisation in the role of Three Scoops Managing Director. The Three Scoops creative team is absolutely world class, and I’m excited to take the business in innovative and new directions,” said Three Scoops Managing Director, Anton Berezin.

“We are thrilled to have Anton Berezin join our senior leadership team as Managing Director of Three Scoops. Anton is one of the industry’s most talented, trusted, and respected leaders, with an exceptional track record of innovation and growth. He has partnered with many of the world’s best entertainment brands to create amazing customer experiences. Anton will spearhead the evolution of Three Scoops, working with our world-class creative team to deliver unique brand experiences and creative services on a global scale,” said Merchantwise Group CEO, Alan Schauder.

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Adele Feletto Publicity
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