Toy and game company Hasbro and luxury fashion label Anya Hindmarch are proud to collaborate on the launch of the highly anticipated Anya Hindmarch x Mr. Potato Head capsule collection. The eight-piece capsule collection of small leather goods spotlights the cross-generational pop culture icon, Mr. Potato Head in his classic Derby hat, mustache and bright red nose. The collection is available now at Anya Hindmarch, Net a Porter, Matches

The collection is made up of items for both men and women crafted from textured leather and other high-quality materials for a luxurious nod to the childhood staple. The full ranges include: 

●      Cross Body Mr. Potato Head(£525) in Multi Raffia with Black Smooth Eco Leather

●      Key Fob Mr. Potato Head(£295) in Nutmeg Shiny Capra

●      Ear Pods Pouch Mr. Potato Head(£325) in Nutmeg Shiny Capra

●      Phone Pouch On Strap Mr. Potato Head (£425) in Nutmeg Shiny Capra with Ink

●      Zip Card Case Mr. Potato Head (£275) in Ink Shiny Capra with Nutmeg

●      Mini Trifold Mr. Potato Head (£325) in Ink Shiny Capra with Nutmeg

●      Card Case Mr. Potato Head(£195) in Ink Shiny Capra with Nutmeg

●      Envelope Purse Sticker Mr. Potato Head(£225) in Ink Shiny Capra with Nutmeg

Anya Hindmarch founded her business in London in 1987, which has since grown into a global brand known for its luxury, organization-obsessed accessories, groundbreaking work in sustainability and playful experiential retail concepts.

“A true pop culture icon with fans across generations, it’s important to us to keep joy at the center of all we do with Mr. Potato Head,” said Marianne James, Vice President, EMEA and Asia, Licensed Consumer Products at Hasbro. “This collaboration aligns perfectly with our north star Blueprint 2.0 strategy, allowing us to bring the brand to life for fans with Anya’s distinctly fun, lively and sustainable vision.”

Mr. Potato Head has been a childhood staple for more than 65 years and has consistently evolved to reflect the play patterns and values of today’s kids and families. The character has a long history of changing with the times, from surrendering his pipe as part of the Great American Smokeout in 1987, to giving up his “couch potato” lifestyle and receiving a Presidential Sports Award from the President’s Council on Physical Fitness and Sports in 1992, and more recently receiving a makeover and sprouting new legs in 2011.

As Hasbro continues to evolve its product line has also lessened its impact on the environment, and moved towards more sustainable materials, beginning with Mr. Potato Head, one of Hasbro’s most iconic characters.

About Hasbro
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com. 

About Anya Hindmarch
Anya Hindmarch is a luxury accessories brand founded in 1987. Modern craftsmanship, creativity, responsibility, a touch of humour and personalisation sit at the heart of everything the brand does.

As well as mainline collections the brand offers a unique Bespoke collection where each piece is – as Anya says – about ‘having your name on something, rather than mine’. The brand shows an ongoing commitment to the circularity of materials with the I Am A Plastic Bag campaign and the Return To Nature project.

In May 2021, the brand launched The Village – five neighbouring stores, including the Anya Café, on London’s Pont Street. Designed to be a place where the brand can connect with its community, The Village includes a space known as ‘The Village Hall’, which houses different creative concepts throughout the year. 

A passionate advocate of British design and arts, Anya is also an Emeritus trustee of both the Royal Academy of Arts and the Design Museum and is a trustee of the Royal Marsden. In 2017 Anya Hindmarch was awarded a CBE in recognition for her contribution to the British fashion industry and has received several notable industry awards including British Fashion Awards.  She published her first book ‘If In Doubt Wash Your Hair’ in 2021.