Customized Kramer Assault Guitars to be Painted by Amazing Artists with Auction Proceeds Benefitting the Gibson Foundation
Miami, FL, 11/16/10 – From December 3rd – December 5th, 2010, Gibson and Kramer Guitar, in partnership with their friends at Outta My Mind Creations and MaiHiro, plan to unveil an exhibition set within the heart of Miami’s Design District that fuses pop culture in creatively unpredictable ways. Every year, contemporary art dealers, galleries, and art & music aficionados gather at the artistic oasis known as Art Basel Miami to behold the hottest in contemporary art. This year attendees will be captivated by “Art Assault”, a charity art exhibit featuring one-of-a-kind art guitars that will take place at the stylish Gibson Guitar Showroom located at 180 NE 39th St. Suite #200 in Miami. By merging music with visual art and designer embellishments, this exhibition promises to rock the ears, eyes and minds of everyone present.
Event times-
Thursday, December 2nd- Press Event/VIP Preview: 2-4 PM
Friday, December 3rd- 10 AM – 6 PM
Saturday, December 4th- 10 AM – 6 PM; Reception Party 7 PM – Midnight
Sunday, December 5th- 10 AM – 2 PM
The centerpiece of the event features Kramer Assault 211FR guitars as the canvas upon which 11 celebrated artists will embellish with their own artistic modifications. They have been encouraged to transform their instrument in any way they wish, the result of which will be a collection that is visually fresh. The line-up of artists includes art superstars such as Michael Lau, Nakanari, Pete Fowler, Christian Jacobs (Yo Gabba Gabba), 123Klan, Matt Waldman (Nooka), Camilla d’Errico, Ashley Wood, Long Vo, Lebo, and Oscar-winning actor/artist Jeff Bridges. This medley of artistic styles and influences brings together artists to celebrate the variety of musical and visual artistry that exists today.
Since the show will take much of its essence from the designer toy subculture, the show creators have also partnered with Kidrobot to create a custom 20” Dunny exhibit unlike any other. Each one of the five talented artists involved with designer toys (Jure Gavran, Dave “Outtamymind” Quiles, Tracy Tubera, kaNO, and Rotobox Vinyl Anatomica) will design a particular player of a fictional band, so that when they are brought together, a new “Dunny Superband” will be established on a stage! Kidrobot, along with the show creators and other designer toy sponsors will also showcase innovative toys and sculptures in an effort to share this contemporary subculture with the art-conscious visitors.  This exhibition of vinyl toys will feature pieces and support from Kuso Vinyl, myplasticheart, SHON, Jure Gavran, Fury Animals, 123Klan, MaiHiro, and Dragatomi.
While engaging and enlightening, “Art Assault” intends to serve a more virtuous purpose. Once the event is completed, the Assault guitar artwork and custom toys will be auctioned off via an online auction with proceeds benefitting the Gibson Foundation. The Gibson Foundation strives to reinforce our society’s future by focusing on projects that help children with education, music and arts, and overall well-being. Gibson, Kramer and the show partners feel it is important to give back to the community while providing entertainment and encouraging artistic creativity.
The reception party that will take place on the evening of December 4th (7 PM-midnight) will be the place to be during Art Basel Miami festivities, with a live band performance by Fancy Me Yet and other acts, including Miami DJ Mr. Pauer. Other sponsors who have contributed to allow the overall vision, excitement and charitable nature of the show include Juxtapoz Magazine, Capcom, Bento Café, Monster Energy, One Natural Experience (O.N.E.), Reign, bluemotion, Vinylpulse, One Day Masterpieces, Fábrika and Tito’s Handmade Vodka.
To stay current with show updates go to www.facebook.com/artassault and www.twitter.com/artassault. For more information on Gibson or Kramer Guitar (a Gibson family brand) follow www.twitter.com/gibsonguitar or www.facebook.com/gibsonguitar.
###
ABOUT OUTTA MY MIND CREATIONS:
Outta My Mind Creations is a multidisciplinary design studio that creates by converting daydreams into tangible realities. From jewelry design to designer toys to apparel and wall art installations, the firm strives to push boundaries of art and materials through thoughtful design and action. By working with long-time creative partner, MaiHiro and Gibson/Kramer Guitars, they hope to create a magically musical experience for this year’s Art Basel Miami that will entertain as well as provide help to charitable foundations.
ABOUT MAI HIRO:
Mai Hiro seeks to spread color and creativity by creating custom original artwork, and provide freshness with all of their work and designs.They carry out their fresh perspective by designing strong and imaginative characters that serve as the face of their many ideas and illustrations. Mai Hiro advocates brand collaboration with other mediums, styles and genres, and believes in showing love to those who love what they do. This partnership with Gibson/Kramer will surely spread love and good will to everyone that partakes in this event and eventually those charities benefitting from this enjoyment.

ABOUT GIBSON GUITAR:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul. Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar, Gibson’s Dark Fire and the new Gibson Dusk Tiger represent the biggest advances in electric guitar design in over 75 years. Gibson is poised to release the Firebird X on December 11, 2010. The Gibson Foundation is the philanthropic arm of the Gibson Guitar Corp., and dedicates its time and services to making the place a better world for children through its support of music, education, health and human services. Founded in 1894 in Kalamazoo , Michigan , and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com.
ABOUT GIBSON FOUNDATION:
Founded in 2002 as the philanthropic division of Gibson Guitar, the Gibson Foundation is committed to making the world a better place for children worldwide through its own initiatives and by its support of other non-profit organizations that advance music and the arts, health and welfare, education and environmental causes. For more information, please visit www.gibsonfoundation.org
CONTACTS:
Caroline Galloway
Gibson Guitar

615-423-4904

Caroline.Galloway@gibson.com
LOCAL CONTACT:
Dave Quiles
Outta My Mind Creations/Art Assault
artassault@hotmail.com