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Asembl Mixes Up Streets’ Golden Gaytime with Green’s Again image

Asembl Mixes Up Streets’ Golden Gaytime with Green’s Again

Asembl is mixing up Streets’ Golden Gaytime with Green’s again for the launch of Green’s Golden Gaytime Pancakes and Green’s Golden Gaytime Cupcakes.

Sweetening up supermarket shelves across Australia – from 27 February in Coles, 1 March in independent grocers and 24 April in Woolworths – these two new mouth-wateringly yummy treats from Green’s innovative baking team are sure to please.

Green’s Golden Gaytime Pancakes – delicious fluffy vanilla pancakes with a toffee-flavoured syrup and iconic Golden Gaytime crumbs.  Simply mix, pour, flip and serve for a flipping Golden Gaytime.

Green’s Golden Gaytime Cupcakes – with Green’s Golden Gaytime Cupcakes, the choice is all yours!  Choose to mix up either moreish vanilla cupcakes with toffee-flavoured icing OR tempting vanilla toffee cake bites with iconic Golden Gaytime crumbs.

Both the Green’s Golden Gaytime Pancakes and Cupcakes feature easy to follow recipes and include Green’s quality ingredients as well as iconic Golden Gaytime biscuit crumbs for the complete crunchy and nostalgic Golden Gaytime experience.

Green’s Golden Gaytime Pancakes and Cupcakes are Green’s latest Golden Gaytime innovations for fans to bake up at home. – following the hugely successful launch of the Green’s Golden Gaytime range in 2021.

Streets Marketing Manager Annie Lucchitti said, “Bringing Gaytime into our favourite baking moments has been so welcomed by consumers since we first partnered with Green’s in October 2021!  We were beyond delighted & kept our ears to the ground ensuring we heard Aussie feedback & naturally – we were asked for more! With these new mixes we’re hoping everyone finds the Golden Rays they want in their lives!”.

Green’s Head of Marketing & Innovation Peta Allsopp said, “We are super pleased to be adding to our Golden Gaytime range with the launch of Green’s Golden Gaytime Pancakes and Cupcakes.  Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours”.

Asembl Managing Director Justin Watson said, “We first mixed Streets’ Golden Gaytime with Green’s in 2021 for the very successful launch of the Golden Gaytime Crumb Cake, Golden Gaytime Mousse and Golden Gaytime Brownie.  This year we are serving up delicious fluffy vanilla pancakes with a toffee-flavoured syrup and iconic Golden Gaytime crumbs and moreish vanilla cupcakes with toffee-flavoured icing with iconic Golden Gaytime crumbs which are guaranteed to satisfy tastebuds,”.  

AVAILABILITY AND PRICE

The Green’s Golden Gaytime Pancakes and Green’s Golden Gaytime Cupcakes are available from 27 February in Coles, 1 March in independent grocers and 24 April in Woolworths and have an RRP of $6 each. (Please note, this is a recommended retail price. Retailers are able to sell the product at a lower price).  

ALSO AVAILABLE

The Green’s range of Golden Gaytime goodies include Golden Gaytime Crumb Cake, Golden Gaytime Mousse and Golden Gaytime Brownie.  Each retail for RRP $6 each and are available in both Coles and Woolworths supermarkets nationally.

About Green’s Baking

Green’s are an Australian owned company, producing easy to use cake mixes and delicious desserts for all occasions. Green’s are famous for cake mixes, pancakes, brownies and cookies. For their full product list, recipes, and how-to videos, visit greensbaking.com.au.

About Streets

Few foods are guaranteed to put a smile on people’s faces like Streets ice cream, including one of the brand’s most popular and best-selling ice creams, the Golden Gaytime. For more information about Streets and their full range of ice creams, visit streetsicecream.com.au.

About Asembl

Asembl is a strategic and research driven brand extension agency with a deep understanding of fashion, lifestyle & food. We work with global brand owners to bring new licensed product & service innovations to market and brand stories to life. Working with brand owners, retailers & manufacturers our work creates millions of new touch points for consumers to experience loved brands.

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