Melbourne, Australia — Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring much-loved ice-cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice.

The deal brokered by Asembl comes following the recent appointment announcement of Asembl as Unilever Australia’s brand extension agency.

From road trips with mates to beach days and backyard BBQs, it’s when the best memories are made.

This summer two Aussie favourites Cotton On and Streets are dropping their first product collaboration. An all-time line-up featuring Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice.  Icons of an Aussie summer.

The Cotton On x Streets collection includes tees and singlets for him and her, summer accessories including towels and flip flops and sleepwear for those hot summer nights.

“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia!  Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favourite ice-cream brands than with tees, singlets and accessories from Cotton On.  We are thrilled with this deal Asembl has brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for!”, said Unilever Australia Brand Manager, Samantha Jarmul

“The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favourite, Cotton On.  With Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice branded apparel and accessories for him and her, this range is guaranteed to be incredibly popular with Australians of all ages,” said Asembl Managing Director, Justin Watson.

Shop the range starting Jan. 4 in 688 Cotton On Australia stores or online at cottonon.com

Few foods are guaranteed to put a smile on people’s faces like Streets ice cream and a culmination of ongoing fan requests for food and non-food product offerings has seen the brand extend into the licensed retail merchandise space with all deals brokered by Asembl.

About Asembl

Asembl is a strategic and research driven brand extension agency with a deep understanding of fashion, lifestyle & food. We work with global brand owners to bring new licensed product & service innovations to market and brand stories to life. Working with brand owners, retailers & manufacturers our work creates millions of new touch points for consumers to experience loved brands.

Asembl is part of The Inc Group and is headquartered in Melbourne Australia.

For more information, please visit www.asembl-brands.com

About Unilever

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 155,000 employees and generated sales of €52 billion in 2019. Over half of the company’s footprint is in developing and emerging markets. Unilever employs more than 1,100 people locally and has offices and manufacturing facilities in Australia and New Zealand. Unilever has around 400 brands found in homes all over the world. In Australia & New Zealand our brands include Dove, Rexona, Lynx, Vaseline, OMO/Persil, Surf, TRESemme, Toni & Guy, Continental, Ben & Jerry’s and Streets.