Asembl is raising the coconut water category bar with a Menz Violet Crumble collaboration with Raw C.

Now available in selected Coles stores across Australia, the infinitely delectable limited-edition Raw C Coconut Water Infused with Chocolate Honeycomb brings together the nostalgia and decadence of Violet Crumble’s time-tested honeycomb recipe with Raw C’s naturally delicious coconut hydration.

Each 325-milliliter can is gluten-free, dairy-free, and has no nasties – meaning you can enjoy an irresistible beverage without feeling guilty.

Menz National Marketing & Licensing Manager Polly Love said, “Violet Crumble has been delighting Australians since 1913, so finding new and unexpected ways for fans to enjoy that iconic honeycomb flavour is incredibly exciting for us.  This collaboration with Raw C takes everything people love about Violet Crumble and delivers it in a refreshing, summer-ready format that feels both nostalgic and new.”

Raw C Founder Scott Mendelsohn said, “We’re always looking at new ways to bring creativity, innovation, and fun to the coconut water category.  This collab with Violet Crumble does exactly that.  The new flavour blends a better-for-you beverage with an iconic Australian classic to create something entirely new and extraordinary”.

Asembl Managing Director Justin Watson said, “This collaboration between Violet Crumble and Raw C truly raises the bar in the coconut water category.  With no artificial colours, or preservatives and no dairy, it is hydration with a touch of indulgence”.

The Raw C Coconut Water Infused with Chocolate Honeycomb is available at selected Coles stores across Australia for $3.