Asembl has stitched up a global deal for Diageo’s Guinness with Dixxon Flannel Co. for a limited edition Guinness flannel shirt.

Available now exclusively from www.dixxon.com.au the Guinness x Dixxon Flannel Co. flannel shirt brings together the two brands which have been built on heritage, craftmanship and doing things their own way.

Designed and inspired by the unmistakable brand identity of Guinness featuring a rich black, cream and gold plaid, the Guinness x Dixxon Flannel Co. flannel shirt has been built with Dixxon Flannel Co.’s signature D-Tech™ fabric.

Durable, comfortable and easy to wear, the flannel shirt is crafted from wrinkle, shrink and fade-resistant fabric that is also moisture-wicking.  With a soft feel and relaxed fit, it delivers the quality and functionality Dixxon Flannel Co. customers have come to expect.

Dixxon Flannel Co. Marketing Director Robby Keller said, “Partnering with Guinness felt like a natural fit for Dixxon Flannel Co.  Guinness has more than 267 years of history behind it, yet the brand has never lost the identity that made it iconic in the first place.  That combination of heritage and authenticity resonates with how Dixxon Flannel Co. approaches everything we make.  We wanted the collaboration to respect that history without simply putting two logos on a shirt.  The result is a piece designed to feel authentic to both brands – unmistakably Guinness, unmistakably Dixxon, Flannel Co. and built to be worn long after the first pint.”

Asembl Managing Director Justin Watson said, “It is the shared spirit of strong heritage, a commitment to craftsmanship and a desire to do things their own way that makes this global partnership between Guinness and Dixxon Flannel Co. so well matched.”

AVAILABILITY AND PRICE

The Guinness x Dixxon Flannel Co. limited edition flannel shirt is exclusively available now from www.dixxon.com.au USD $59.99

Asembl serves as the strategic licensing partner in Australia and New Zealand for Guinness, working with Creative Artists Agency, the global licensing agency for Diageo.

For more information, please contact Adele Feletto

[email protected] or 0413 489 292

About GUINNESS:

The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin.  Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120.  The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon.  All Guinness consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery.  More information can be found at www.guinness.com Enjoy Guinness Sensibly.  Visit www.drinkaware.ie

About Dixxon Flannel Co. 

Dixxon Flannel. Co. has crafted the world’s best flannel shirt, using only the finest, softest premium materials to ensure an unbeatable wearing experience.  Dixxon Flannel Co. flannel shirts are designed with a perfect balance of style and comfort, making them ideal for any occasion.  Whether you’re looking for a casual everyday shirt or a stylish piece to add to your weekend wardrobe, Dixxon Flannel  Co. has the perfect shirt for you.  Discover our wide range of high-quality flannel shirts for men, women, and youth.  We also offer a variety of accessories to complete your look.

About Asembl
Asembl is a strategic, research-driven agency specialising in FMCG and lifestyle licensed brand extensions and collaborations.  We partner with global brand owners, retailers and manufacturers to bring innovative licensed products and services to market — creating millions of new touch points for consumers to experience the brands they love.

Asembl is part of the Merchantwise Group and is headquartered in Melbourne, Australia.

For more information, please visit www.asembl-brands.com