Auntie Anne’s Launches First Ever Global Partnership with DreamWorks Gabby’s Dollhouse
The pretzel brand rolls out limited-time collaboration across eight international markets with exclusive menu offerings
Atlanta, GA — Auntie Anne’s launched its first-ever global brand partnership with DreamWorks Animation’s Gabby’s Dollhouse.
The limited-time collaboration brings exclusive menu items, themed packaging and family-friendly experiences to participating locations across Australia, Ireland, Mexico, South Korea, Taiwan, the United Kingdom and the United States, including Guam and Puerto Rico. Auntie Anne’s 1,417 locations in the U.S. and 887 in international markets.
Each participating market puts its own spin on the promotion, with exclusive Gabby’s Dollhouse-inspired menu offerings and experiences tailored to local guests. This marks the largest partnership activation in Auntie Anne’s history.“Families have always been at the heart of the Auntie Anne’s brand, and Gabby’s Dollhouse celebrates the same curiosity, imagination and joy that our guests love,” said Kerri Christian, Senior Vice President of International & Retail Channels Marketing at GoTo Foods. “Launching this first-ever global partnership gave us the opportunity to create unique experiences while bringing a magical collaboration to fans around the world.”
In the United States, fans can enjoy the NEW Cat-tastic Kids Meal and the Dollhouse Delivery experience. The Cat-tastic Kids Meal includes eight Pretzel Nuggets, a small drink, a dip and an exclusive Gabby’s Dollhouse headband in a custom box, designed to look just like the dollhouse, making unboxing half the fun.
Outside the U.S., guests are met with the Purr-fect Pairing, purchase a Lemonade and Pretzel at participating locations and guests receive a free exclusive Gabby’s Dollhouse headband.
Produced by DreamWorks Animation, Gabby’s Dollhouse debuted on Netflix in 2021 and has become one of the platform’s most popular preschool series, blending live action and animation to inspire creativity and imaginative play.
The Kids Meal and Gabby’s Dollhouse offerings launched August 5 in the United States and August 31 internationally at participating Auntie Anne’s locations while supplies last. Participating markets will introduce their own country-exclusive Gabby’s Dollhouse menu items and promotions. Guests should check with their local Auntie Anne’s for details.
