Australian Toy Association Announces 2026 Awards Winners
At the thrilling 2026 Industry Awards Ceremony, the ATA proudly honored this year’s most exceptional talents and innovations with its prestigious Awards. This event was a true celebration of excellence, recognising those who push the boundaries and elevate our industry to new heights.
A huge congratulations to all of the remarkable nominees and winners selected by our esteemed panel of judges. Being chosen as a 2026 standout is no small feat, and each of you should feel incredibly proud of your achievements and contributions.
The complete list of finalists and winners is below.
Rising Star Winner:
Heather Somers – BBC Studios
Finalists:
- Jae Williams – Haven Licensing
- Kamyar Zamanzadeh – Hasbro
- Nathan Davoli – Moose
LICENSING AWARDS
2026 Infant/Pre-School License Winner:
Bluey – BBC Studios
Finalists:
- Gabby’s Dollhouse – Universal Products and Experiences
- Peppa Pig – Merchantwise Pty Ltd
2026 Children’s License Winner:
Minecraft – Merchantwise
Finalists:
- Disney’s Stitch – The Walt Disney Company
- Harry Potter – Warner Bros Discover
2026 Kidult License Winner:
Hello Kitty and Friends – Haven Licensing
Finalists:
- The Walt Disney Company Properties – Star Wars – The Walt Disney Company
- SpongeBob SquarePants – Haven Licensing
2026 Boutique License Winner:
Beatrix Potter’s – Peter Rabbit – Haven Licensing
Finalists:
- Strawberry Shortcake – Merchantwise
- Paddington – WP Brands
2026 Overall License Winner:
Bluey – BBC Studios
Finalists:
- Disney’s Stitch – The Walt Disney Company
- Pokémon – Haven Global
- Minecraft – Merchantwise
PRODUCT OF THE YEAR AWARDS
Action Product of the Year Winner:
MrBeast Lab Hybrids Fusion Hybrid Lab – Moose Toys
Finalists:
- MrBeast Lab Hybrids Fusion Hybrid Lab – Moose Toys
- Beyblade BBX Starter Pack Top – Hasbro
Collectable Product of the Year Winner:
Pokemon TCG: Mega Evolution Phantasmal Flames Booster – Banter Toys & Collectibles
Finalists:
- HOT WHEELS® F1® Assortment – Mattel Australia
- Heroes Of Goo Jit Zu Minecraft Hero Pk – Moose Toys
Construction Product of the Year Winner:
LEGO® Speed Champions Ferrari SF-24 F1® Race Car – The LEGO Group
Finalists:
- Mattel Brick Shop™ Hot Wheels® Corvette® Grand Sport – Mattel Australia
- Mattel Brick Shop™ Hot Wheels® ’90 Acura NSX – Mattel Australia
Craft & Activity Product of the Year Winner:
VTech Create & Explore Musical Activity Desk – Vtech
Finalists:
- VTech Doodle & Draw Learning Board – Vtech
- GUI GUI Deluxe Pack – Moose Toys
Doll of the Year Winner:
Monster High® Scary Sweet Birthday™ Doll Assortment – Mattel Australia
Finalists:
- Gabby’s Dollhouse Movie Feature Mermaid Doll – Spin Master
- Disney Frozen Elsa Styling Head – Just Play Products Apac
Educational / STEAM Product of the Year Winner:
Johnco Kameo DIY Colour Coding Chameleon – Johnco Productions
Finalists:
- CONNETIX 48 Piece Bright Portal Pack – Connetix
- Smartivity – Pinball Machine – BMS
Electronic Product of the Year Winner:
LeapFrog LeapMove – VTech Electronics Australia
Finalists:
- Jurassic World Primal Hatch Interactive Dinosaur & Egg – Spin Master
- Bloomables by Hatchimals Kittyfly – Spin Master
Game of the Year Winner:
Flip 7 – asmodee
Finalists:
- SMART GAMES IQ Deluxe: Circle – Innovation First International
- SMART GAMES IQ Bubbles – Innovation First International
Hobby Product of the Year Winner:
VTech Toot-Toot Drivers Learn & Go Train Set – Vtech
Finalists:
- LEGO® Game Boy™ – The LEGO Group
- Master Limited Edition Holden Sandman – Epic Distribution
Infant/Pre-School Product of the Year Winner:
VTech Toot-Toot Drivers Bluey Road Trip Play Set – VTech Electronics Australia
Finalists:
- Toniebox 2 – Tonies
- VTech 3-in-1 Mow & Grow Tractor – Red – VTech Electronics Australia
Kidult/Grown Up Product of the Year Winner:
Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL – Mattel Australia
Finalists:
- VTech Karaoke Light Party – Vtech
- Pokemon TCG: Mega Evolution Elite Trainer box – Banter Toys & Collectibles
Outdoor Product of the Year Winner:
Hape Outdoor Easel – Toynamics
Finalists:
- Hot Wheels Monster Trucks Tiger Shark Climber RC – Mattel Australia
- Nerf Minecraft Bow Arc Blaster – Hasbro
Plush Product of the Year Winner:
Scruffaluvs Single Pack – Moose Toys
Finalists:
- Hug-A-Lumps (Medium) by ZURU – All Brands Toys
- Aphmau MeeMeows 6″ Mystery Plush Ice Cream – Banter Toys & Collectibles
Specialty Product of the Year Winner:
Micro Rock & Go – Micro Scooters
Finalists:
- NeeDoh Nice Cube 2025 Assortment – William Valentine
- Galactic Cruise – Meeple
Overall Product of the Year Winner:
LeapFrog LeapMove – VTech Electronics Australia
Finalists:
- Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL – Mattel Australia
- Flip 7 – asmodee
Environmental and Sustainability Award Winner:
PlanToys – Build-a-Garden Blooming Greenhouse – Modern Brands
Finalists:
- Bee-Long Eco Crayons – Nourish By Nature
- Cartonic – Acton Sale Australia
JUDGES’ CHOICE AWARDS
Judges Choice 0-6 Winner:
VTech Peek & Play Learning House – VTech Electronics Australia
Finalists:
- Bluey Fuzzies Collectibles – Moose Toys
- Bluey Digital Camera – Jasnor
Judges Choice 7-12 Winner:
Micropets Single Pack – Moose Toys
Finalists:
- ZipString Aracna – Product Management
- VTech Secret Safe GRWM Fashion Journal – VTech Electronics Australia
Judges Choice Kidult (13+) Winner:
UNO Elite™ Formula 1 2025 Core Edition Starter Pack – Mattel Australia
Finalists:
- LEGO® Editions FIFA World Cup™ Official Trophy – The LEGO Group
- Pokemon TCG: Mega Evolution Ascended Heroes Elite Trainer Box – Banter Toys & Collectibles
Kids Choice 4-6 Winner:
Hot Wheels City™ Transforming Stunt Garage – Mattel Austalia
Finalists:
- Casdon – Streets Ice Cream Parlour Playset – Modern Brands
- Marble Rush Castle Tile Set – VTech Electronics Australia
Kids Choice 7-12 Winner:
ZipString Aracna -Product Management Group
Finalists:
- Kazaang AquaZ – Reaper – Bms Brands
- Power Launcher – Headstart