At the thrilling 2026 Industry Awards Ceremony, the ATA proudly honored this year’s most exceptional talents and innovations with its prestigious Awards. This event was a true celebration of excellence, recognising those who push the boundaries and elevate our industry to new heights.

A huge congratulations to all of the remarkable nominees and winners selected by our esteemed panel of judges. Being chosen as a 2026 standout is no small feat, and each of you should feel incredibly proud of your achievements and contributions.

The complete list of finalists and winners is below.

Rising Star Winner:

Heather Somers – BBC Studios

Finalists:

• Jae Williams – Haven Licensing
• Kamyar Zamanzadeh – Hasbro
• Nathan Davoli – Moose

LICENSING AWARDS

2026 Infant/Pre-School License Winner: 

Bluey – BBC Studios

Finalists:

• Gabby’s Dollhouse – Universal Products and Experiences
• Peppa Pig – Merchantwise Pty Ltd

2026 Children’s License Winner: 

Minecraft – Merchantwise

Finalists:

• Disney’s Stitch – The Walt Disney Company
• Harry Potter – Warner Bros Discover

2026 Kidult License Winner:

Hello Kitty and Friends – Haven Licensing

Finalists:

• The Walt Disney Company Properties – Star Wars – The Walt Disney Company
• SpongeBob SquarePants – Haven Licensing

2026 Boutique License Winner:

Beatrix Potter’s – Peter Rabbit – Haven Licensing

Finalists:

• Strawberry Shortcake – Merchantwise
• Paddington – WP Brands

2026 Overall License Winner:

Bluey – BBC Studios

Finalists:

• Disney’s Stitch – The Walt Disney Company
• Pokémon – Haven Global
• Minecraft – Merchantwise

PRODUCT OF THE YEAR AWARDS

Action Product of the Year Winner:

MrBeast Lab Hybrids Fusion Hybrid Lab – Moose Toys

Finalists:

• MrBeast Lab Hybrids Fusion Hybrid Lab – Moose Toys
• Beyblade BBX Starter Pack Top – Hasbro

Collectable Product of the Year Winner:

Pokemon TCG: Mega Evolution Phantasmal Flames Booster – Banter Toys & Collectibles

Finalists:

• HOT WHEELS® F1® Assortment – Mattel Australia
• Heroes Of Goo Jit Zu Minecraft Hero Pk – Moose Toys

Construction Product of the Year Winner:

LEGO® Speed Champions Ferrari SF-24 F1® Race Car – The LEGO Group

Finalists:

• Mattel Brick Shop™ Hot Wheels® Corvette® Grand Sport – Mattel Australia
• Mattel Brick Shop™ Hot Wheels® ’90 Acura NSX – Mattel Australia

Craft & Activity Product of the Year Winner:

VTech Create & Explore Musical Activity Desk – Vtech

Finalists:

• VTech Doodle & Draw Learning Board – Vtech
• GUI GUI Deluxe Pack –  Moose Toys

Doll of the Year Winner:

Monster High® Scary Sweet Birthday™ Doll Assortment – Mattel Australia

Finalists:

• Gabby’s Dollhouse Movie Feature Mermaid Doll – Spin Master
• Disney Frozen Elsa Styling Head – Just Play Products Apac

Educational / STEAM Product of the Year Winner:

Johnco Kameo DIY Colour Coding Chameleon – Johnco Productions

Finalists:

• CONNETIX 48 Piece Bright Portal Pack – Connetix
• Smartivity – Pinball Machine – BMS

Electronic Product of the Year Winner:

LeapFrog LeapMove – VTech Electronics Australia

Finalists:

• Jurassic World Primal Hatch Interactive Dinosaur & Egg – Spin Master
• Bloomables by Hatchimals Kittyfly – Spin Master

Game of the Year Winner:

Flip 7 – asmodee

Finalists:

• SMART GAMES IQ Deluxe: Circle – Innovation First International
• SMART GAMES IQ Bubbles – Innovation First International

Hobby Product of the Year Winner:

VTech Toot-Toot Drivers Learn & Go Train Set – Vtech

Finalists:

• LEGO® Game Boy™ – The LEGO Group
• Master Limited Edition Holden Sandman – Epic Distribution

Infant/Pre-School Product of the Year Winner:

VTech Toot-Toot Drivers Bluey Road Trip Play Set – VTech Electronics Australia

Finalists:

• Toniebox 2 – Tonies
• VTech 3-in-1 Mow & Grow Tractor – Red – VTech Electronics Australia

Kidult/Grown Up Product of the Year Winner:

Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL – Mattel Australia

Finalists:

• VTech Karaoke Light Party – Vtech
• Pokemon TCG: Mega Evolution Elite Trainer box – Banter Toys & Collectibles

Outdoor Product of the Year Winner:

Hape Outdoor Easel – Toynamics

Finalists:

• Hot Wheels Monster Trucks Tiger Shark Climber RC – Mattel Australia
• Nerf Minecraft Bow Arc Blaster – Hasbro

Plush Product of the Year Winner:

Scruffaluvs Single Pack – Moose Toys

Finalists:

• Hug-A-Lumps (Medium) by ZURU – All Brands Toys
• Aphmau MeeMeows 6″ Mystery Plush Ice Cream – Banter Toys & Collectibles

Specialty Product of the Year Winner:

Micro Rock & Go – Micro Scooters

Finalists:

• NeeDoh Nice Cube 2025 Assortment – William Valentine
• Galactic Cruise – Meeple

Overall Product of the Year Winner:

LeapFrog LeapMove – VTech Electronics Australia

Finalists:

• Mattel Brick Shop™ Hot Wheels® Mercedes-Benz 300 SL – Mattel Australia
• Flip 7 – asmodee

Environmental and Sustainability Award Winner:

PlanToys – Build-a-Garden Blooming Greenhouse – Modern Brands

Finalists:

• Bee-Long Eco Crayons – Nourish By Nature
• Cartonic – Acton Sale Australia

JUDGES’ CHOICE AWARDS

Judges Choice 0-6 Winner:

VTech Peek & Play Learning House – VTech Electronics Australia

Finalists:

• Bluey Fuzzies Collectibles – Moose Toys
• Bluey Digital Camera – Jasnor

Judges Choice 7-12 Winner:

Micropets Single Pack – Moose Toys

Finalists:

• ZipString Aracna – Product Management
• VTech Secret Safe GRWM Fashion Journal – VTech Electronics Australia

Judges Choice Kidult (13+) Winner:

UNO Elite™ Formula 1 2025 Core Edition Starter Pack – Mattel Australia

Finalists:

• LEGO® Editions FIFA World Cup™ Official Trophy – The LEGO Group
• Pokemon TCG: Mega Evolution Ascended Heroes Elite Trainer Box – Banter Toys & Collectibles

Kids Choice 4-6 Winner:

Hot Wheels City™ Transforming Stunt Garage – Mattel Austalia

Finalists:

• Casdon – Streets Ice Cream Parlour Playset – Modern Brands
• Marble Rush Castle Tile Set – VTech Electronics Australia

Kids Choice 7-12 Winner:

ZipString Aracna -Product Management Group

Finalists:

• Kazaang AquaZ – Reaper – Bms Brands
• Power Launcher – Headstart