São Paulo, Brazil — Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a licensing agreement with RobSol Indústria Óptica (RobSol) for Reebok eyewear in Brazil.

Under the agreement, RobSol will design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new line will feature sport-inspired designs with everyday wearability, offering frames engineered and crafted with premium materials that reflect Reebok’s commitment to quality and performance.

The Reebok Eyewear collection is set to launch nationwide beginning on November 24, 2025, with 22 initial styles. The full collection will roll out by March 2026 through major optical chains, key distributors, and select e-commerce partners.

“This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products,” said Bruno Pedroso, Head of Brazil at Authentic, owner of Reebok. “RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life. Together, we’re delivering designs that balance performance, innovation, and style.”

“We are proud to partner with Authentic to introduce Reebok Eyewear to the Brazilian market,” said Zhao Fengdi, CEO, RobSol Indústria Óptica. “Our shared focus on excellence and innovation ensures that consumers will have access to eyewear that reflects both RobSol’s craftsmanship and Reebok’s sport-inspired heritage.”

The partnership underscores Authentic’s strategy to strengthen Reebok’s footprint in key global regions through strategic local agreements that expand the brand’s visibility and accessibility across product categories.

About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.

Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

About RobSol Indústria Óptica
Robsol Indústria Óptica, founded in the early 2000s and headquartered in São Paulo, is one of Brazil’s leading eyewear manufacturers and distributors, with over two decades of experience in the industry. The company is known for its robust production capabilities, innovation-driven approach, and exclusive collection designs. Its operations include proprietary manufacturing facilities in both Zhejiang, China and Pouso Alegre, Brazil, reflecting its strategic growth and global integration.

Robsol’s portfolio spans a wide range of eyewear products, including prescription frames and sunglasses, designed for diverse market segments. It manages a mix of in-house and licensed brands that cater to various consumer profiles — from celebrity-driven lines such as Sabrina Sato Eyewear, Carmen Vitti by Carla Diaz, and Femme Paris by Deborah Secco, to lifestyle and youth-oriented collections like Disney (kids), Ecko Unltd, Fox Eyewear, and Romano. Each line highlights Robsol’s commitment to contemporary design, quality materials, and consumer-driven innovation.

About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear​ that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.