Authentic Announces Partnership with Pró Spin for Prince in Brazil
(New York, NY) – Authentic Brands Group (Authentic), a global brand development and licensing platform, today announces a new partnership with Pró Spin, Brazil’s leading online retailer dedicated to racquet sports. This partnership expands Prince’s presence in Brazil, one of the fastest-growing markets for racquet sports, by offering consumers a wide range of performance and lifestyle products.
“Prince has a rich heritage in tennis and Brazil is a key market for the brand’s continued international growth,” said Bruno Pedroso de Almeida, Vice President, Head of Brazil, Authentic. “Through our partnership with Pró Spin, we’re able to deliver Prince’s full offering to athletes and enthusiasts, while building on the brand’s legacy of quality and performance.”
Pró Spin will distribute an extensive range of products, including performance and recreational racquets, strings, accessories, balls, apparel, sportswear, equipment bags, socks, headwear, wristbands, and towels for men, women, and children.
“At Pró Spin, we are committed to providing the very best to Brazil’s tennis community,” said Stephany Colantonio, New Business Director at Pró Spin. “Prince is an iconic brand with unmatched credibility in the sport, and we are proud to make its complete range of equipment and apparel more accessible to consumers across the country.”
With this launch, Prince will help drive the growth of tennis in Brazil, empowering players of all levels with the tools they need to perform and enjoy the game. Consumers can shop the full assortment at www.prospin.com.br.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
About Pró Spin
Pró Spin, founded in 2004, is Brazil’s leading online retailer focused on racket sports such as tennis, beach tennis, padel, squash, and badminton. With a strong reputation for its specialized assortment and excellent customer service, the company has become a key destination for racquet sports in Brazil.
They offer high-quality equipment and apparel from top global brands and now, Prince joins that portfolio.
About Prince
Prince is a global racquet sports and lifestyle brand that elevates the game of every individual on and off the court. A definitive market leader, Prince is the racquet of choice for elite tennis players and accomplished pros worldwide. The brand is focused on meeting the needs of its wide-ranging customer base with a comprehensive selection of innovative, game-changing equipment and off-court lifestyle offerings. Under the creative direction of David Grutman, Prince creates highly coveted street and fashion collections beloved by A-listers and tastemakers alike.
