Authentic Apparel Group Launches Apparel Line with Partner Dwayne “The Rock” Johnson
New York, NY (October 18, 2013) – Beanstalk is the U.S. Army’s licensing agency and is pleased to pass along news that Authentic Apparel Group has launched a premium line of army style clothing licensed by the U.S. Army. International film star and WWE champion, Dwayne “The Rock” Johnson, will partner with Authentic Apparel Group to celebrate the U.S. Army’s rich heritage.
As an advocate of personal achievement and an active lifestyle, Dwayne Johnson is an inspiring role model who mirrors the values and inherent characteristics of Authentic Apparel’s collection. “Authentic Apparel Group is about legacy, performance and innovation. I am proud to represent a company that supports and honors the everyday heroes that inspire me,” explains Dwayne Johnson.
The apparel and footwear created for U.S. Army soldiers has influenced designers and fashion for centuries, bringing forth some of the most iconic looks of all time. “Authentic Apparel is honored and privileged to be licensed by the United States Army and to bring to consumers a truly military inspired line. Utilizing historic archives spanning 238 years, our team of designers has created a collection that not only stays true to Army style but Army standards and quality as well,” says Ronnie Reuben, Chairman and Founder of Authentic Apparel.
The collection of jackets, pants, sweaters and shirts takes the heart and soul of classic military apparel and tailors it with an eye toward modern fashion and cutting edge performance. Bomber jackets, khakis, cargo pants, henleys, and field jackets are just a few of Authentic Apparel’s takes on contemporary classic Army heritage pieces. Tailoring integrity and fine details such as side panel cuts and wicking material allow for optimal fit and style. Kevlar® threading and double stitching also allow for durability and longevity of the product through the rigors of day-to-day wear.
Purchase of officially licensed U.S. Army merchandise aids the Morale, Welfare and Recreation (MWR) Program, which benefits the lives of Soldiers, Retirees, and their Families.
Select styles from the men’s collection are available exclusively on Zappos.com, a leading destination in online apparel and footwear sales. “We’re very excited that Zappos has been chosen as the exclusive online retailer for the launch. We support and respect the efforts of Authentic Apparel and its program under the license from the U.S. Army. We are thrilled to be a part of this unique opportunity,” said Galen Hardy, Head of Clothing for Zappos.
About Authentic Apparel Group, LLC
Established in 2010, Authentic Apparel is an official licensee of the U.S. Army. Leveraging relationships with powerful institutions and personalities, Authentic Apparel creates apparel and footwear for the men’s, women’s and youth markets in the sportswear, athletic and outdoor markets.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
Established in 1999, Zappos.com, operated by Zappos IP, Inc., has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. Zappos.com currently showcases millions of products from over 1000 clothing and shoe brands. Zappos.com, Inc. was recognized in 2009, 2010, 2011, 2012 and 2013 by FORTUNE MAGAZINE as one of the “100 BEST COMPANIES TO WORK FOR.” Zappos.com is also proud to be rated ELITE by STELLA Service and was named a J.D. Power 2011 Customer Service Champion, one of only 40 companies so named in the U.S. More information about the customer service philosophy, unique culture, and job openings can be found at http://about.zappos.com <http://about.zappos.com/>. More information about Zappos Insights, and its business membership program can be found at http://www.zapposinsights.com <http://www.zapposinsights.com/>. Zappos.com is a subsidiary of (AMZN) Amazon.com
U.S. Army name, trademarks and logos are protected under federal law and used under license by Authentic Apparel Group.
By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support fo the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs.