New York, NY — Authentic, a global brand development, marketing and entertainment platform, and Noize Jeans, a leading manufacturer of sustainable denim, today announced a new long-term partnership for Jones New York. Through the partnership, Noize Jeans will design, produce and distribute men’s bottoms, jackets and denim for the brand. The new assortment is planned to roll out across key department stores, specialty retailers and online in North America starting in Fall 2023.

“Noize Jeans’ expertise in the jeans space is second to none, and we are pleased to partner with them on the expansion of Jones New York’s men’s apparel offerings with uniquely designed lifestyle apparel product,” said Joseph N. Zarro, Executive Vice President of Luxe and Classic Brands.

Staying true to the brand essence, the new collection is inspired by Jones New York’s timeless aesthetic. The apparel is designed with movement in mind, delivering comfort and style to Jones New York’s growing audience. The men’s assortment will feature fabrics that are built to last, with modern fits that will stand the test of time.

“We are thrilled to partner with Authentic to develop Jones New York premium sportswear collections for men,” said Shabbir Petiwala, President of Noize Jeans. “Noize Jeans has a history of over two decades of designing, producing, and executing sustainable top-quality fashion globally. We look forward to expanding our business with the Jones New York brand and driving long term success at retail.”

About Authentic 

Authentic is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 40 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate approximately $29 billion+* in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 11,300-plus* freestanding stores and shop-in-shops and 380,000 points of sale.

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hervé Léger®, Hickey Freeman®, Vince®*, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Eddie Bauer®, Spyder®, Volcom®, Quiksilver®*, Billabong®*, Roxy®*, DC Shoes®*, RVCA®*, Element®*, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®. *Pending acquisitions in Q3 2023.

About Noize Jeans

Noize Jeans revolutionized sustainable and high-quality fashion with top notch Design capabilities in Europe, Asia & Middle East. Vertical production facilities & over 9000 work force worldwide who are dedicated to conceptualizing, design, produce and deliver high fashion products worldwide.