New York, NY — Care Bears is teaming up with Starbucks for a “Cheers for Sharing” collaboration.

The limited-edition collection features Care Bears as Starbucks partners across mugs, cold cups, stainless steel drinkware, tote bags, charms, and lifestyle accessories. The collection launched September 8 at Starbucks stores across Taiwan and online. A Care Bears “Share Bear” plush collectible series will also debut exclusively at Starbucks Reserve Dream Plaza in Taipei, with 200 pieces available.

The collaboration marks another milestone in Care Bears’ growing global licensing presence, as the nearly 45-year-old brand continues to connect with new generations through culturally relevant partnerships and experiences around the world.

“Care Bears continues to resonate because its message of caring, sharing and connection is as relevant today as it was when the brand was created. Starbucks shares that ability to create genuine emotional connections with people, which is what makes this collaboration so exciting,” said Simon Philips, EVP Character Brands at Authentic.  “Bringing these two iconic brands together in Taiwan feels incredibly natural, and we cannot wait to see how fans embrace the collection.”

Starbucks selected four iconic characters for the collaboration, each bringing a unique belly badge and different personality:

• Tenderheart Bear: Like the genuine care behind every cup of coffee, Tenderheart Bear reminds us to show a little more kindness and warmth to the people around us.
• Cheer Bear: Representing the happiness and smiles a great cup of coffee can bring to everyday life, Cheer Bear inspires us to share that joy with others.
• Grumpy Bear: A reminder that Starbucks is always a welcoming third place where customers can pause, recharge, and enjoy a moment for themselves.
• Share Bear: What we share goes beyond a cup of coffee—either a story, a thoughtful gesture, or simply the gift of being together, bringing a little more warmth to every gathering.

The collection pairs the cheerful colors of Care Bears with Starbucks’ signature green across warm earthy brown, sweet soft pink, serene cloud blue, and dreamy purple. Character mugs transform the Care Bears into cheerful companions, while color-changing cold cups reveal playful surprises when filled with cold beverages. Blind-box bag charms feature mini Care Bears dressed in iconic green aprons, while socks featuring signature Care Bears colors and character details add a playful touch to everyday outfits.