New York, NY – Joy Mangano, the legendary inventor of the Miracle Mop and subject of the Oscar-nominated movie JOY starring Jennifer Lawrence, is partnering with global brand extension licensing agency, LMCA, to extend her breakthrough, award-winning CleanBoss by Joy brand more broadly into the cleaning, tools and solutions categories. The line extensions will aim to further improve consumers lives with innovative and effective, best-for-you products for inside and out of the home.

For decades, Joy has delivered innovative, quality, time-saving solutions for a wide range of consumer needs. Her passionate fan base (known as her Joystars) and unparalleled reputation as a trusted advisor in creating and developing game changing, solution-oriented products, have helped garner over $3 billion in sales through select nationwide retailers.

CleanBoss by Joy, winner of the 2021 Good Housekeeping Cleaning Award for ”Fastest Disinfectant”, The Spruce’s Best Antimicrobial Hand Soap 2021, and TripSavvy’s Best Technology for the CleanBoss Mask, is committed to bringing cleaning products designed to keep families safe and your homes germ free. CleanBoss products are botanically derived, nontoxic, highly effective and take the guesswork out of everyday tasks for all consumers alike.

“This year has inspired more consumers to think about the level of clean in their homes and environments, and how they go about selecting products with ingredients that get the job done in a safer and smarter way,” said Joy. “With CleanBoss, my mission is to deliver what I consider best in class products, in every place that matters, at an incredible value, so you can live a better & brighter life and dial up that clean factor.”

Joy, who will produce and star in “America’s Big Deal”, a live primetime reality competition for American inventors and entrepreneurs on the USA Network this fall, is a passionate advocate for innovative technologies that make people’s lives better.

Categories available for licensing include cleaning tools, home solutions, mops, vacuums, deodorizers, air fresheners, wipes, cloths, paper goods, travel solutions, pet products, and more.

“We are thrilled to work with Joy, who has spent decades inventing and reinventing ways to improve the everyday lives of consumers with innovative products,” said Ciarán Coyle, President and COO of LMCA. “With tremendous growth opportunities in the green cleaning space, new CleanBoss by Joy branded licensed products will provide smart, quality options that have the health and wellbeing of consumers at their core throughout all aspects of their world.” 

About CleanBoss by Joy
CleanBoss by Joy is reinventing clean with game changing, best in class cleaning and sanitization products across all categories to help you and your loved ones live a better, brighter life.  Brought to you by Joy Mangano, America’s most celebrated female inventor of our time, and the original boss of clean. Joy has spent her career challenging the status quo with new inventions, ideas and technologies that change the game. CleanBoss develops and delivers innovative technologies designed to help clean, enhance and beautify every part of our world. With the CleanBoss suite of products it’s a whole new day to be your own boss of clean –  let CleanBoss tackle the fight against dirt and germs and do your dirty work for you!

About Joy Mangano
Joy Mangano is one of the most successful and celebrated product inventors of today. Trusted by millions, Joy has been reinventing clean for over 25 years with game changing products. She has spent her entire career creating and searching out revolutionary products designed to make life better and brighter for consumers everywhere.  She inspired the Oscar nominated movie JOY, starring Jennifer Lawrence, is a best-selling author. Joy is set to produce and star in a new live, primetime competition reality show, America’s Big Deal, which will debut on the USA Network this Fall. Her products have been profiled on Good Morning America, 20/20, the TODAY Show, The View, The Ellen DeGeneres Show, People, Good Housekeeping, USA Today, Entrepreneur, Glamour, InStyle, Town & Country, Cosmopolitan and O, The Oprah Magazine, among many others. For more information, visit www.joymangano.com

About LMCA
LMCA is a global brand extension agency dedicated to building transformative licensing partnerships that add value, create revenue and support our clients’ overall strategy and missions. For over 30 years, we have planned and managed brand licensing programs across a wide range of industries and markets, creating relevant and meaningful brand products and experiences that deliver impactful results. For more information on licensing the CleanBoss by Joy brand, visit us at www.lmca.net

For more information, Contact: Reginald Thornton, RThornton@LMCA.net