The No.1 most-viewed YouTube Video in history, Pinkfong Baby Shark, is coming to PUBG MOBILE with exclusive items turning the virtual space into the underwater world

Seoul, South Korea – The global phenomenon Pinkfong Baby Shark partners with PUBG MOBILE to bring its iconic dance moves, music, and adorable character into one of the most popular mobile games in the world.

The collaboration features exclusive items, motions, and in-game events, allowing players to enjoy every element of Pinkfong’s ‘Baby Shark Dance’, the world’s most-viewed YouTube video in history. The new Baby Shark Dance emote is an excellent way for players to have fun and express themselves and lets the players recreate their own Baby Shark dance moves in-game.

Players can customize their characters with exclusive Baby Shark-themed accessories including Baby Shark Parachute, Baby Shark Pan, Baby Shark Set, and Baby Shark Graffiti. These items can be earned for free and, in some cases, permanently rewarded by participating in the in-game event and completing daily challenges with friends.

In addition to the themed items and events, the special community event from the collaboration will offer the opportunities to win exclusive permanent rewards.

Pinkfong Baby Shark, the cultural icon by the global entertainment company SmartStudy, became a breakout sensation when it launched on Pinkfong’s YouTube channel in November 2015. The world’s most-watched video in history on YouTube, the song has been watched over 9.5 billion times and broke into the mainstream music scene with recording a 20-week-streak on the Billboard Hot 100.

PUBG MOBILE has led the Battle Royale genre and remained at the forefront of mobile gaming by consistently adopting new and innovative gameplay as well as establishing ongoing partnerships with some of the biggest entertainment franchises. Winner of Google Play’s “Best Game” award and the Golden Joysticks “Best Mobile Game”, PUBG MOBILE is internationally recognized as one of the most popular mobile games in the world, having been downloaded more than one billion times since launch and seeing over 50 million daily active users.

“PUBG MOBILE has been a global sensation for years, and we are delighted to announce the collaboration with them to introduce our beloved Pinkfong Baby Shark in a new and exciting way,” said Min Seok Kim, CEO, SmartStudy. “We will continue to develop entertaining and creative ways to present our content, bringing joy to our fans around the world and across generations.”

Vincent Wang, Head of PUBG MOBILE, at Tencent Games said, “Pinkfong Baby Shark has earned its place in history, and we’re thrilled to be continuing its legacy by bringing its unique brand of fun, iconic sounds and moves to PUBG MOBILE. We can’t wait to see our community getting involved and showing off their best Baby Shark dances!” PUBG MOBILE is available to download for free on the App Store and Google Play Store.