Baby Shark Swims to the Middle East and North Africa Regions with Its First Middle East Tour

Seoul, South Korea —  The Pinkfong Company is launching its first Baby Shark live tour in the Middle East and North Africa (MENA) region. “Baby Shark Live! – The Hidden Treasure”

The musical features characters from the world’s most-watched video and will travel to Arabic-speaking audiences in Kuwait, Saudi Arabia and the United Arab Emirates starting this month.

“Baby Shark Live! – The Hidden Treasure” kicked off in Kuwait on October 3. with shows in Saudi Arabia and the UAE scheduled for 2025. In Kuwait, the 65-minute musical adventure issponsored by McDonald’s Kuwait and will take place at the GCC Joint in Kuwait. The announcement came on the heels of the beloved mall show in Qatar in August 2024, which attracted an audience of 12,000.

“We are thrilled to bring Baby Shark Live! to the MENA region for the first time. The response we’ve received from fans in the region has been truly heartwarming, and we look forward to connecting with them in person through this interactive musical experience,” said Gemma Joo, Chief Business Officer of The Pinkfong Company. “This tour represents our commitment to bringing joy and entertainment to our global audiences, and we can’t wait to see the smiles on children’s faces as they sing and dance along with Baby Shark and friends.”

“Baby Shark Live! – The Hidden Treasure” is one of Pinkfong’s flagship live shows that has captivated audiences in 26 cities around the world, including Tokyo, Singapore and Hong Kong. Featuring Pinkfong’s catchy, danceable songs and interactive storytelling, the show delivers an important message about environmental conservation and resource recycling.

The Pinkfong Company’s commitment to global audiences is further exemplified by their partnership with MBC, the largest media company in the Middle East. This partnership has brought over 500 episodes Arabic-dubbed Pinkfong and Baby Shark content to MBC’s SVOD service, Shahid, making the beloved songs, stories and characters accessible to Arabic-speaking audiences.

This tour marks a significant milestone in bringing the family-favorite characters to live audiences in the MENA region, where Pinkfong and Baby Shark have already garnered immense popularity. As of October 2024, Pinkfong’s YouTube channels have over 7 million views from the countries in the MENA region, highlighting the brand’s strong regional presence.