London, UK – Toikido’s Bad Egg Co. teamed up with  digital loyalty agency Magneds to launch a new branded collectibles platform.

Drawing on the proven success of Magneds’ Freak Marbles, a  loyalty campaign used by retailers across Europe, the upcoming platform will be reimagined and rebranded through the  lens of Bad Egg Co.

Designed to bring together the chaos of collectible culture with the power of digital engagement, the new experience will integrate game mechanics, redemption tools, and loyalty features, serving as a central pillar of Bad Egg Co.’s broader digital and retail roadmap. The activation will also directly connect with upcoming animated content, physical products, and in-game moments from the world of New Yolk City.

Darran Garnham, CEO of Toikido, said:
“Freak Marbles was a brilliant campaign, one that proved physical collectibles can thrive when powered by clever digital thinking. Partnering with Magneds gives us the opportunity to remix that magic for a new generation, with Bad Egg Co. at the heart of it.”

Richard Nas, Chief Purchasing Officer at Magneds, added:
“Bad Egg Co. brings the kind of bold, character-led storytelling we love to build around. With this partnership, we’re creating something that’s fun, collectible, and designed to drive long-term loyalty at both digital and retail levels.”