London, UK – Bahlsen, the German family-owned biscuit company, is excited to announce the launch of two of their most luxurious biscuits yet — Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.

The new, limited-edition biscuits have been created in collaboration with Baileys and have been expertly crafted to include complementary textures of smooth chocolate and crisp biscuit with Baileys flavouring that consumers continue to crave, making it the perfect indulgent treat.

New Bahlsen Choco Leibniz Baileys feature Bahslen’s signature crisp butter biscuit set in silky smooth irresistible continental milk chocolate infused with Baileys Original Irish Cream. More chocolate than biscuit, Bahlsen Choco Leibniz Baileys are perfectly indulgent, providing a truly rewarding biscuit experience. Available in 125g packs with an RRP of £1.79, the new SKU will be available in Tesco, Asda, Sainsbury’s, Waitrose, Ocado and Nisa, as well as a selection of independent retailers this Autumn.

For Further Information: Ruby Lloyd +44 (0) 20 8396 0522 Ruby.lloyd@beanstalk.com

The new Bahlsen Baileys Squares are made up of a smooth, velvety centered layer infused with the taste of Baileys Original Irish Cream, sandwiched between a delicate light wafer biscuit topped with a luxurious slab of continental chocolate. Available to buy in 125g packs with an RRP of £1.79, the product will be available in Tesco, Asda, Waitrose, Ocado and Nisa, as well as a selection of independent retailers.

Julien Lacrampe, Trade Marketing Manager at Bahlsen comments: ‘Consumer appetite for special treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories,’ which is particularly reflected in the growth of Choco Leibniz. These two new product developments, in collaborations with Baileys, a much-loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this Autumn.”

About Bahlsen

• At Bahlsen, we have been putting more of the best into every one of our biscuits for 130 years. With headquarters in Hannover, we are the market leader for cakes and biscuits in Germany and one of the leading manufacturers of sweet biscuits in Europe.
• The largest family-run biscuit enterprise in the world, Bahlsen today produces its branded articles at five sites in Europe and exports its products to over 80 countries.
• With a labour force of nearly 2,700 worldwide, the company’s annual turnover is in excess of £500 million.
• Our gluten-free products are made in Germany in a dedicated gluten-free factory.
• The Crossed Grain symbol gluten-free product certification is nationally and internationally recognised by those who need to follow a gluten-free diet as it is promoted by coeliac.

About BAILEYS Irish Cream Liqueur

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and is the best-selling Irish Cream Liqueur in the world. It’s the signature delicious balance of Irish Cream that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS flavor portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Chocolate Cherry and Espresso Crème, along with an additional limited time offering, Pumpkin Spice. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.  Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

About Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.