London, 09 October 2020 – Christmas is not complete without a glass of Baileys, and this year just got more choc-tastic for lovers of the iconic Irish cream. This November, you’ll be able to enjoy the brand- new Baileys Christmas Crackers, filled with luxurious Baileys truffles. The crackers are a result of a partnership between Lir and Baileys, brokered by Beanstalk, Diageo’s brand extension global licensing agency.

Crackers are an essential part of every festive meal across the UK, from cheesy jokes to hats that never seem to fit. Perfect to impress your guests this Christmas and add a chocolatey finishing touch to your festive table, each pack of Baileys Crackers contains a mix of three original and three salted caramel truffle filled crackers. The Original Baileys Crackers contain two heavenly milk chocolate truffles with a deliciously creamy Baileys filling, while the Baileys Salted Caramel Crackers contain two irresistible salted caramel Baileys truffles in a crisp smooth chocolate shell. The Baileys Crackers not only satisfy your sweet tooth but your funny bone as well! Each cracker contains a joke to keep you and your guest entertained while enjoying delicious dessert.

“Christmas crackers are a familiar and much-loved tradition of the British Christmas lunch table, and the Baileys Christmas Crackers are sure to delight and surprise all chocolate lovers as well as existing Baileys fans this year” said Louise French, Senior Vice President, Business Development and Operations at Beanstalk,

If you’re looking to bring some festive fun to your dinner table, Baileys Crackers can be found at select Matalan stores this November, at RRP £10.

And if you can’t wait until then, grab a bag of Baileys Chocolate Mini Delights – tempting milk chocolate truffles filled with the original Irish cream liqueur. Available in a re-sealable pouch from £2 at select Morrisons stores nationwide.

-ENDS-

For more information, samples or high res imagery, please contact Alice Wilson or Georgia Bell

Alice.wilson@stormcom.co.uk/Georgia.Bell@stormcom.co.uk Get the facts. Be Drink Aware. Visit www.drinkaware.co.uk

For Further Information:
Ruby Lloyd
+44 (0) 20 8396 0522
Ruby.lloyd@beanstalk.com

About Lir
Lir was created in Dublin in 1987 by Connie Doody and Mary White and began on Connie’s kitchen table with a food mixer and a bowl. Those early days instilled a spirit of creativity and attention to detail that are still integral to Lir Chocolates today. Through the years, that spirit of adventure has made Lir Chocolates a leading provider of premium chocolates to major retailers both at home and abroad. Since those early days, we have devoted ourselves to the magic and the craft of creating hand- finished and hand-decorated chocolates. Lir Chocolates has worked creating the ultimate Baileys Chocolates range since 1997.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.