December 21, 2020 – London UK – Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour — BAILEYS Extra Thick Salted Caramel Cream — and brand-new packaging. The BAILEYS Cream range has been a huge hit since its first launch in 2016, and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours.

Building on their successful five-year relationship, Arla, a dairy with a capacity to produce 1.5 million bottles a day, and Diageo, one of the world’s largest producers of spirits and beers, have released their annual festive BAILEYS Cream range, which includes Baileys Pouring Cream, BAILEYS Extra Thick Cream and the brand new BAILEYS Extra Thick Salted Caramel Cream. The new BAILEYS Extra Thick Salted Caramel Cream contains sweetened pasteurised double cream with a salted caramel sauce accompanied by BAILEYS Original Irish Cream Liqueur that brings an indulgent, rich flavour to the already delicious BAILEYS Extra Thick Cream.

The whole range gives BAILEYS fans a new and delectable way to enjoy the Original Irish cream over the festive period, whether it is drizzled on a Christmas pudding, poured over a slice of Yule Log or, for a really tasty treat, eaten straight from the tub. The range will also debut refreshed packaging featuring a snowy background to bring the festive feeling straight to your fridge.

Louise French, Senior Vice President of Business Development and Operations for Beanstalk, said: “The festive season is the perfect time to treat you and your loved ones, and there is no better way than with a delicious dessert. The BAILEYS Cream range adds that extra indulgence to your puddings to give you the ultimate festive feeling.”

Declan Hassett, Licensing Manager at Diageo, commented: “At Christmas, we just love that people are enjoying BAILEYS in such fun and different ways, and the BAILEYS creams from Arla are just so delicious and easy to use — added to any cake or dessert, they just bring that little bit of extra indulgence.”

The range is available across UK supermarkets in-store and online now until the end of December at £2 RRP. Retailers include Asda, Tesco, Morrisons, Sainsburys, Lidl, Aldi, Waitrose, Iceland and Booths.

For Further Information:
Ruby Lloyd
+44 (0) 20 8396 0522
Ruby.lloyd@beanstalk.com

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About Arla
Arla Foods is a global dairy company and cooperative owned by 9,700 dairy farmers, circa 2,400 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a UK revenue circa £2bn.

As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer.

About BAILEYS Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and is the best-selling Irish Cream Liqueur in the world. It’s the signature delicious balance of Irish Cream that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Chocolate Cherry and Espresso Crème, along with an additional limited time offering, Pumpkin Spice. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

About the Omnicom Speciality Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.