LA Based Wellness Brand Leverages 25 Years of Healthy Living Expertise with new
Global Growth Platform

NEW YORK, NY – BalanceDiet, an established health and wellness brand, has announced today the
launch of the BalanceDiet licensing program to allow manufacturers to license BalanceDiet’s trade
dress, formulations, and/or proprietary ingredients for distribution. The program will expand
BalanceDiet’s healthy lifestyle services and offerings to give consumers more choices.
“Consumers are seeking trusted health and wellness brands. BalaceDiet has over 25 years of quality
reputation and expertise in the wellness and healthy living space. Expanding BalanceDiet lifestyle
offerings via licensing makes great sense for manufacturers and also the brand” commented Michael
Shapiro, Development Officer for the brand.
Miami-based Ohana Corp will be the first to license BalanceDiet’s technology, vitamin formulations,
and trade dress to begin selling a core line of weight loss and vitamin supplements. This partnership
will begin with manufacturing, distributing, and selling 15 BalanceDiet Branded products in Q1 2018.
The global weight loss + “healthy living” products market reached $586.3 billion in annual sales in
2015, with North America representing nearly 43% of total revenues. The market continues to grow
and is expected to hit a record CAGR (compound annual growth rate) of 10.1% from 2010 to 2016.
The BalanceDIet Licensing Program will be managed by Miami-based Leisure Growth Holdings, and
is now accepting additional licensee applications at www.BalanceDietLicensing.com. Available
categories for BalanceDiet include home goods, healthy food, desserts and snacking, cooking +
kitchen, bottled water, slimming products, skincare, beauty, anti-aging, healthy snacking, service
programs, juice bars, and more.
For more information, please email licensing@gobalancediet.com or visit
www.balancedietlicensing.com