Basic Fun Brings the Magic of Care Bears to Hamleys with Six-Week Dual-Window Takeover

London, UK — Basic Fun is bringing Cloudco Entertainment’s Care Bears to life with a six-week dual-window takeover at Hamleys’ flagship Regent Street store and Hamleys at Westfield London.

As two of the UK’s busiest shopping destinations, Regent Street and Westfield London offer an incredible stage for the Care Bears’ magic to shine. With an estimated 50,000 people passing Regent Street each day and around 60,000 visiting Westfield daily, the takeover presents a remarkable opportunity to captivate vast numbers of shoppers. The vibrant, high-impact window displays burst with colour, bringing to life the full world of Care Bears – from an extensive product range to the brand’s timeless values of kindness, sharing, and care.

The Regent Street window will also benefit from an extra burst of Care Bears magic on 15th August, when Cheer Bear will make a special in-store appearance. Fans will have the chance to meet the much-loved character, pose for photos, and receive colourful Care Bears balloons – a perfect opportunity to experience the joy and fun of Care Bears in person.

Holly Lackey, Director of Marketing & Licensing UK & Europe at Basic Fun, said: “We’re so excited to bring the Care Bears magic to Hamleys in such a bold and colourful way. This is just the start of a big Basic Fun! Care Bears window push that will continue with Midco Toys, Toys N Tuck, and more. The Care Bears are all about sharing and caring, and these window displays are the perfect way to share that joy with the public.”

Bethan Garton, Senior Retail Development Manager at Cloudco Entertainment, added: “Hamleys is one of the most iconic toy stores in the UK, and with windows in two of London’s most high-profile shopping areas, it’s the perfect setting to spotlight the Care Bears’ message of colour, kindness, and joy to thousands of families and fans.”

The Hamleys window takeovers mark the launch of a major Basic Fun Care Bears UK retail campaign. Following Hamleys, the brand will be rolling out high-profile displays at both Midco Toys locations and Toys N Tuck, ensuring that the Care Bears message of friendship and positivity continues to shine across the country.