Sydney – BBC Studios has appointed senior brand and marketing leader, Sharon Wilson, as Director of Brands & Licensing Australia & New Zealand. In this role she will oversee brand strategy and licensing initiatives across the ANZ region, ensuring BBC Studios’ iconic brands, including Bluey, continue to resonate with audiences and partners. Sharon will report to Suzy Raia, who leads the Global Consumer Products team, and will be based in Sydney.

Sharon brings extensive expertise as a seasoned leader in brand and marketing, with a proven track record in driving growth and digital transformation. Her career spans diverse industries, from green energy start-ups to established corporations, including Australian Geographic and BBC Studios, where she held multiple marketing roles between 2010 and 2020. Most recently, Sharon served as Head of Go-to-Market at ADMA, leading initiatives that strengthened market positioning and audience engagement.

Suzy Raia, EVP Global Consumer Products, BBC Studios said: “We are thrilled to welcome Sharon back to BBC Studios in this pivotal role. Her deep understanding of our brands, combined with her proven expertise in strategic marketing and licensing, will be instrumental in driving growth and innovation across the ANZ region. Sharon’s collaborative leadership and passion for creativity make her the perfect fit to strengthen our consumer products and brand partnerships.”

As she steps into her new role, Sharon said: “I’m passionate about creating meaningful connections between brands and audiences. By leveraging data-driven insights and embracing fresh ideas, we can position BBC Studios for sustained growth in an ever-evolving marketplace.”

BBC Studios is a global media company borne of the BBC. It makes and distributes the world’s most sought-after content, as well as creating and nurturing iconic brands. BBC Studios is the co-commissioner, distributor and licensor of the multi-award-winning animated series Bluey.

Sharon’s appointment underscores BBC Studios ANZ’s commitment to excellence, creativity, and strategic innovation in brand management and licensing. She joins at a pivotal time as the team capitalises on the momentum of a feature film slated for global theatrical release on 6 August 2027 under the Disney banner.

Amber Brown, Director of Partnerships, Digital and Brands, continues to lead off-air brand activations while driving the growth of brand-funded entertainment and digital initiatives for locally produced programming by BBC Studios Global Production ANZ.

About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.