New York, NY —  BBC Studios, the distributor and licensing agent for the international hit preschool show Bluey, is expanding the brand’s consumer products offerings with five new licensing partners that will bring even more series-inspired fun to children across the country. A sensation with U.S. audiences since its fall 2019 premiere, Bluey, available on Disney Channel, Disney Junior and Disney+, has won over fans across the country with its debut range of toys from Moose Toys and books from Penguin Random House. Now, the popular brand is poised to make an even bigger imprint at retail this year with new introductions from The Bentex Group, Spin Master, Jay Franco, Kurt Adler, and Zak Designs. 

The new best-in-class Bluey partners include:

• The Bentex Group – Apparel, including toddler boys’ and girls’ t-shirts (now available on Amazon)
• Spin Master – Puzzles and games (available beginning fall 2021)
• Jay Franco – Bedding, home décor, bath textiles, and accessories (available beginning fall 2021)
• Zak Designs – Dining/melamine (available beginning fall 2021)
• Kurt Adler – Holiday décor (available holiday 2021)

“Bluey, Bluey, Bluey! The brand is picking up real momentum in the U.S. off the back of the series success on Disney platforms, and the debut line of toys and books. The upcoming line of products from our new best-in-class partners are poised to help families build upon their Bluey-inspired adventures together,” said Suzy Raia, VP Consumer Products and Business Development, BBC Studios. “We hope parents are eager to expand the Bluey presence in their home – it’s truly a show that continues to resonate with families and that parents are eagerly embracing.”

Bluey is a multi-award-winning Australian children’s series that has taken Australia and the U.S. by storm and is charming audiences around the globe. Loved by parents and children for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends and community into her world of fun.

In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand, and Greater China including Taiwan. Bluey arrived stateside with an impressive pedigree and reached 16 million total views across Disney Channel and Disney Junior in Q4 2019. Q1 2020 marked Bluey as a top 6 Disney Junior series with kids and girls 2-5, and a top 5 series with boys 2-5. Across Disney Junior and Disney Channel in Q1 2020, Bluey reached 15.6 million individuals over the age of 2, reaching 21% of all kids 2-5.* This past summer, Bluey ranked number 1 on DisneyNOW for 17 weeks.** The second season of Bluey reached 11 million individuals over the age of 2 across Disney Channel and Disney Junior.

In Australia, Bluey is the most watched series ever on ABC iview, with over 480 million plays across series 1 and 2. The series has enjoyed critical success internationally, winning an International Emmy Award in the “Preschool” category in March 2020.

*Source: NMR Live+7 data based on Q120 (Jan-Mar); 6+ minute qualifier for reach. Ranks exclude movies, late night, specials, sports, and shorts. 13+ telecast limit.

**Source: Omniture, 7/1 – 9/20/2020

***Source: NMR, L+7, 6/29 – 9/27/2020

****Source: OzTAM Program Plays ‘Begin Event’ data, 1/1/2018-5/11/2020 

About Bluey

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.

About BBC Studios

BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions, and programs and formats made by high-quality UK independents. Award-winning British programs made by the business are internationally recognized across a broad range of genres and specialisms, with brands like Dancing with the Stars/Strictly Come Dancing, Top Gear, Doctor Who and Bluey. BBC Studios has offices in 22 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2,500 hours of content a year for both the BBC and third parties including Apple, Amazon and China Mobile, is a champion for British creativity around the world. It is also a committed partner for the UK’s independent sector through a mix of equity partnerships, content investment and international distribution for program titles. To the BBC, BBC Studios contributes both cash dividends and funds for program-making, supporting the license fee and enhancing programs for UK audiences.    

In the Americas, BBC Studios – with team members across the region – manages joint venture relationships with AMC Networks for flagship channel BBC AMERICA (U.S.) – home of original series Killing Eve and global brands Seven Worlds: One Planet, Doctor Who, and Top Gear – and with ITV for SVoD service BritBox (U.S./Canada), as well as a strategic partnership in Canada with Blue Ant Media for BBC Earth Channel. The company also operates a robust linear and digital content sales and co-productions operation, as well as a franchise management business.  In addition, BBC Studios operates a major production unit in Los Angeles responsible for the highly-rated, Emmy®-nominated Dancing with the Stars and multi-award-winning Life Below Zero.  In Brazil, through a production partnership with Endemol Shine, local production Dancing Brasil has become a breakout hit.  Currently, the company is readying the launch of BBC SELECT, a digital streaming channel offering unrivalled content across culture, politics and ideas, on Amazon Prime Video Channels and the Apple TV app in early 2021.

Follow us on Twitter: @BBCStudiosUSPR | BBC Studios Press Room

About Ludo Studio

Ludo is a multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au

Press Contacts

Kimberly Ehlmann, BBC Studios

212-705-9359, Kimberly.ehlmann@bbc.com

Alison Grand, Grand Communications (for BBC Studios)

212-584-1133, Alison@grandcommunications.com

Laura Liebeck, Grand Communications (for BBC Studios)

845-440-7974; Laura@grandcommunications.com