NEW YORK, May 7, 2014 – Beanstalk, a global brand extension agency, today announced the official launch of Blueprint – Powered by Beanstalk, a new consulting division dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Blueprint will work with brand owners, retailers and manufacturers to evaluate and analyse their distinct needs and provide a road map to open doors to new markets, audiences and revenue.
Practice areas include brand extension + retail development, research + insights, design + identity, and operations + governance. The agency has a history of providing many of these services to its clients, and is now expanding to formalize these specialized offerings to help companies achieve their strategic objectives.
The newly formed division will be led by Nicole Desir, who has been promoted to the position of Executive Director of Blueprint. A twelve-year veteran of the agency, Ms. Desir will expand on her role as Vice President of Brand Management by spearheading the global implementation of this division at Beanstalk.
In an increasingly competitive marketplace, brand evolution and innovation are the key sources of growth and profitability. Len Schlesinger, Baker Foundation Professor, Harvard Business School and Omnicom University  faculty member, says: “Today’s consumer environment has changed radically.  New technologies, products and services have emerged that were unthinkable just a few years ago. In the midst of all of this transformation are the brands that have historically served as the shorthand barometers of quality, efficacy and status in the past. How will they evolve and extend in the new world?  The answers are strikingly unclear and an era of experimentation, extension and transition is here. Those who choose to ignore the signals of change are certain to pay a price.”
Nicole Desir, Executive Director of Blueprint, said: “To be successful today, companies need to do more than just tread water, they need to continually disrupt the market or risk becoming irrelevant. Brand extension through licensing is a low-cost and low-risk strategy for innovation incubation and disruptive growth. By formally establishing Blueprint, we are responding to a market need for the unique perspective we are able to offer, based upon our reputation and expertise as brand extension strategists and activators.”
Allison Ames, President of Beanstalk, said: “With an increasing amount of information instantly available to consumers about brands, companies must be smarter about how they reach and speak to consumers. Brand extension and development strategies need to be well planned to satisfy consumer’s expectations. Building on our years of successful execution experience, Beanstalk’s Blueprint is credibly and uniquely positioned to provide clients with our knowledge and insights.”
About Blueprint – Powered by Beanstalk
Blueprint, the consulting division of global brand extension agency, Beanstalk, advises companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Blueprint will work with brand owners, retailers and manufacturers to evaluate and analyse their distinct needs and provide a road map to open doors to new markets, audiences and revenue. Building on decades of brand wisdom and execution experience, Blueprint will advise clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. To find out more, visit www.beanstalk.com/Blueprint
About Beanstalk
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance.  Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Los Angeles, Miami, Cincinnati and Hong Kong, and affiliates throughout the world.  For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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