LONDON, UK – Beanstalk, a leading global brand extension licensing agency, has announced its partnership with JULIUS-K9, a renowned innovator in high-quality, award-winning dog harnesses and pet accessories. Beanstalk will leverage JULIUS-K9’s strong brand equity to extend its offering into key categories across the UK and Europe, including pet food, vitamins, bedding, cages, and travel products.

JULIUS-K9 is trusted by pet owners and professionals worldwide for its superior craftsmanship, durability, and commitment to pet well-being. By expanding into new product categories, the brand aims to meet the evolving needs of pet owners while remaining aligned with its core values of quality and innovation.

“We are delighted to partner with Beanstalk and are looking forward to further expanding across high quality pet product categories,” said Julius Sebő, CEO & Founder, Julius-K9, “Beanstalk’s expertise in managing and growing licensing programmes combined with their extensive network of contacts, will help us reach our goals.”

Through this partnership, Beanstalk will focus on securing best-in-class licensing partners to develop high-quality products that reflect JULIUS-K9’s commitment to safety, comfort and the well-being of pets.

“We are excited to partner with JULIUS-K9 to expand the brand’s reach into new pet care categories,” said Ian Joynson, Managing Director, EMEA & Asia at Beanstalk. “JULIUS-K9’s outstanding reputation in the pet industry makes them an ideal partner for successful brand extension. With growing demand for trusted pet products and an increasing focus on pet wellness, JULIUS-K9 is perfectly positioned to meet the rising consumer interest in high-quality pet care solutions through licensing.”

About JULIUS-K9
JULIUS-K9 has been present on the market for almost 30 years with innovative dog equipment. As a European manufacturer, it has shown yet another shining example of how marketable textile products can be made within the borders of the European Union through the extensive use of robotisation. Given that all the raw materials come from the continent, especially Germany, the finished products have a completely different feel in the hand compared to imported products. This is how JULIUS-K9 became an ISO 9001 certified company and won the most international product awards as a dog equipment manufacturer in the pet equipment business. Having successfully built the brand across several continents, in the Americas, Asia and Europe, the company’s product innovation capabilities and brand awareness have led to successful brand collaboration agreements.

About Beanstalk
Founded in 1992, Beanstalk, a global brand licensing agency, works closely with its clients to create transformative brand extensions to drive innovation and incremental brand value. Delivering on its unparalleled expertise across multiple industry sectors, the agency has worked with leading global brands, manufacturers and retailers to create ground-breaking consumer products and experiences for brands, celebrities and media properties that strengthen their connections with consumers. Beanstalk offers a breadth of services across its practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, brand partnerships, cultural intelligence, location-based entertainment, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of over 40 industry awards, including the Licensing International Excellence Award for Best Licensing Agency. For more information, visit www.beanstalk.com.