Beto Carrero World to Unveil the First-Ever NERF Themed Land, NERF Mania, on Children’s Day
Brazil — Calling all NERF fans! Beto Carrero World is about to make every adventurer’s dream come true with the opening of the first ever NERF-themed land: NERF Mania! The grand opening is set for October 12th, Children’s Day, and as a gift, kids will be able to dive into and revel in the new attractions, which are just the first phase of the spectacular NERF Mania.
Get ready to get wet and spin with the Super Soaker Splash!
For those who thrive on challenges and enjoy a splash of fun, the Super Soaker Splash is the perfect choice! Get ready to get wet, and showcase your sharp aim as you spin non-stop within this thrilling aquatic attraction. If you think it’s a breeze, think again, as the fun spins wildly!
Spin, scream, and thrill with the Spin Blast Adventure!
There’s no stomach-churning thrill quite like the Spin Blast! Picture a giant disc for 40 people spinning frantically atop a wave-shaped track. Are you ready to embark on an adventure full of exhilarating moves and infectious laughter? If so, you’re next in line for this exclusive attraction in Brazil, designed to accommodate over 600 people per hour!
Curious Fact: The Spin Blast and the Super Soaker Splash are imported attractions from Italy and took about 30 days by ship to arrive in Brazil.
Digital Aim at the NERF Arcade!
For the digitally-savvy enthusiasts who love a challenge, the NERF Arcade is your spot. Test your concentration and aim with digital blasters while you have fun with your friends to see who can rack up the most points. It’s the classic NERF experience in an amazing new dimension!
Refuel at the themed Restaurant and bring the fun to your home with the NERF Shop!
Even adventurers need to refuel! The themed Restaurant is the perfect place to savor mouthwatering snacks that will make your taste buds tingle. Don’t forget to drop by the NERF Shop, where fans will find exclusive NERF Mania products to take home as incredible mementos from this thrilling journey!
An Incredible Collaboration for an Unprecedented Experience
NERF Mania is a collaboration between Beto Carrero World and Hasbro Inc., a leading toy and game company. Here’s a cool tidbit: the expansive themed area of over 14,000 square meters was designed by a design studio based in Singapore and New York, known for their expertise in creating amazing parks. So you know what that means – guaranteed fun with an international flair!
A Historic Investment in Entertainment
“This marks the largest investment in Beto Carrero World’s history. It took us 31 years to reach this level of international entertainment standard. It’s a source of immense pride, as my father always drew inspiration from the magic of overseas parks. And I can confidently say, there’s much more to come,” commented Alexandre Von Janke Murad, President of the Administrative Board of Beto Carrero World.
“We cannot wait for consumers of all ages to experience the first-ever NERF themed land at Beto Carrero World, and this opening is just the start of whats to come,” said Matt Proulx, Vice President of Global Experiences, Partnerships and Music at Hasbro. “This fully immersive experience really leans into the social, active play lifestyle that NERF has been known for over its nearly 55-year history, all while encouraging friendly competition between family and friends.”
The fun has only just begun
Hold onto your Blaster, because the fun doesn’t stop here! More exciting updates are in the works for a second phase of NERF Mania.
ABOUT BETO CARRERO WORLD:
Beto Carrero World is the largest theme park in Latin America. Inaugurated in 1991, the enterprise that placed the city of Penha on the tourist map of Santa Catarina, Brazil and the world, arose from the childhood dream of João Batista Sérgio Murad, the Beto Carrero, which brought Brazilians a fantasy world. For seven years, Beto Carrero World has been recognized as the largest theme park in South America by Travelers’ Choice™, and is also among the best in the world rankings. There are more than 100 attractions that delight, amuse and offer unique and unforgettable moments in the family.
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.