New York, NY — Big League Chew appointed IMG Licensing as its exclusive global licensing agency.

Under the new multi-year agreement, IMG Licensing will aim to strategically expand Big League Chew’s global presence, focusing on extending the brand beyond its renowned gum into new consumer products and brand experiences.

This will include new offerings in the sweets and snacks space as well as baseball products and experiences, drawing on the brand’s deep roots and enduring popularity in the sport. The expansion will span key categories such as food and beverage, nutraceuticals, health and beauty, toys and equipment, collectibles and memorabilia, apparel, home décor, and gaming.

Big League Chew was created in 1977 by former Portland Mavericks left-handed pitcher Rob Nelson, with help from future filmmaker Todd Field and former New York Yankee All-Star Jim Bouton, as an alternative to chewing tobacco for players. It quickly became a locker room staple and a fan-favorite, known for its signature pouch packaging and status as the only shredded bubble gum in the world. Through this partnership, IMG Licensing will leverage the brand’s nostalgic charm and cross-generational appeal to build a dynamic licensing program that captures the fun-loving spirit and heritage of Big League Chew.

“Big League Chew has always stood for fun, authenticity, and the spirit of the game. Over the past year, we’ve built strong momentum through new partnerships and product expansions that honor our legacy while reaching new audiences. Partnering with IMG Licensing is a big league move that builds on that success. With IMG’s global reach and creative vision, we’re ready to take Big League Chew to the next level—bringing the brand’s playful energy to fans around the world in fresh and unexpected ways,” said Brian Bailey, Managing Partner, Big League Chew Properties

“Big League Chew is a brand born out of America’s favorite pastime, but one that has grown to become so much more,” said Ricky Yoselevitz, Senior Vice President, IMG Licensing. “The brand’s rich history in sport, pop icon status, and equally iconic flavor portfolio allow for tremendous licensing potential across categories. We’re thrilled to come on board as their first-ever global licensing agency to bring to market authentic product extensions that trade on these core brand attributes. From fashion collabs and sports accessories, to collectibles and new food and beverage formats, Big League Chew continues to expand and evolve.”