London, 10 August 2021: Acamar Films, producers of the multi-award-winning TV show Bing along with Brown Bag Films, are proud to be joining forces with BBC Children in Need to inspire young children with this year’s fundraising efforts and make a difference to children and young people across the UK, at a time when it is needed most.

Donning their very own spotty ‘Pudsey’ ears, Bing and his friends will feature alongside the popular BBC Children in Need mascot across a range of fundraising activities, exclusive merchandise and more – giving pre-schoolers lots of imaginative ways to participate and help young people across the UK.

The packs will be full of easy and creative ideas – including dressing up, playing musical statues or going on a Bing treasure hunt. The BBC Children in Need website will also host Bing colouring-in sheets, craft activities and recipes to download.

Exclusive Bing BBC Children in Need product will also be available from September on The Bing Store, a one-stop-shop for all things Bing. A portion of the proceeds will benefit the charity. The specially designed range for Bingsters and grown-ups will include apparel, an apron, mug and towel.

The campaign will drive fundraising ahead of the 2021 BBC Children in Need Appeal night in November and will include highlights from the early years fundraising campaign.

“We are thrilled that Bing has been chosen by BBC Children in Need,” said Mikael Shields, CEO and Producer & Series Voice Director at Acamar Films. “The values that make Bing so important to our Bingsters, such as kindness, empathy and looking after one another, fit seamlessly with BBC Children in Need and we are delighted to see Bing and Pudsey inspiring young children in support of this wonderful cause.”

Claire Hoyle, Commercial Director at BBC Children in Need, commented: “We are delighted to be partnering with Acamar Films to bring Bing and Pudsey together this year for our nursery and pre-school fundraising campaign. Bing is so well-loved by children and we’re really excited to be offering them lots of fun Bing inspired activities they can take part in this BBC Children in Need day. Partnering with such a beloved programme will inspire our youngest supporters to get involved in fundraising and help make a positive impact on young lives in communities across the UK.”

Looking after each other… it’s a Bing Thing!

Visit bbcchildreninneed.co.uk for fundraising resources.

For further information, please contact:
Caroline Payne
caroline@acamarfilms.com

About Bing:
Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is broadcast in 130 territories worldwide and continues to “move and delight” Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. www.bingbunny.com

About Acamar Films:
We are an independent creative studio headquartered in Camden, London and we love what we do. Our mission is to “move and delight” audiences worldwide. We produce Bing the international award-winning animated series and we are truly dedicated to serving the needs of young children in all that we do. Visit us at www.acamarfilms.com

About BBC Children in Need:
BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.  The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

BBC Children in Need is currently supporting over 2,500 local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

Further information on BBC Children in Need can be found at www.bbcchildreninneed.co.uk