Applications for Brand Licensing Europe’s 2024 Retail Mentoring Programme close on Friday 22 December, giving retailers just weeks to secure one of the few remaining places.

More than 90 retailers took part in the 2023 programme, a record number and a 20 per cent uplift on the previous year, with buyers from My 1st Years, Ann Summers, HMV and Frasers Group joining the programme for the first time. This year, organisers are encouraging more first timers to take part and enjoy the benefits.

BLE’s Retail Mentoring Programme – which has been running for over a decade – is a free CPD-accredited course that educates qualifying retailers on the who, how and why of brand licensing, helping to improve their licensing strategy, enhance their CV and career path and develop relationships with fellow retailers, leading brand owners and agents. The 2024 RMP delegates’ first event will be Licensing for Retail Day, which returns to Convene London on 7 March after a storming debut this year. The programme concludes with attendance at BLE taking place 24-26 September 2024 at ExCeL, London.

The 2024 RMP programme includes:

• Free ticket to Licensing for Retail Day.
• A minimum of one day with a leading brand owner or agent. In 2023, these hosts included Wildbrain CPLG, Hasbro, NHM, Bravado, Acamar, Sega, Pink Key Licensing and CAA.
• The opportunity to judge The Licensing Awards product categories.
• Product development workshops.
• VIP access to Brand Licensing Europe
• CPD accreditation on completion.
• Invitation to the mentoring programme alumni networking group.
• Ongoing mentoring and advice from the BLE team.

“At BLE, we know all about the positive impacts working with licenses can bring retailers and it’s our mission to share that knowledge with as many as possible,” said Laura Freedman-Dagg, Head of Retail, Informa Markets.

“We’ve invested heavily in our Retail Mentoring Programme over the last few years – it’s now CPD accredited, and it’s packed full of juicy, forward-looking content, classes and experiences that really do make a tangible difference to the careers, buying decisions and businesses of the retailers who take part.

“This year, we had to close applications two months early. For 2024, it will be four months ahead of schedule. That really is testament to how well respected this initiative has become and how in demand places on it are. We have just a handful of space left to allocate, and I would love to see more new retailers on the programme for 2024 to really spread the word as widely as possible.”

Retailers already confirmed for the 2024 programme include John Lewis, Iceland, character.com, Tesco, Sainsbury’s, The Works, FatFace, Asda, John Lewis, Joules, Morrisons, Lipsy at Next, Vanilla Underground, The Entertainer, Bargain Max, Card Factory, HMV, Joules, MY 1st Years, Jojo Maman Bebe, TruffleShuffle and New Look.

Who qualifies?

The following people are all invited to apply for a place on the 2024 programme before applications close. The form can be accessed here.

• Retail buyers, marketers, designers and merchandisers from leading retail brands
• Junior team members with a learning need
• Category leads who would like to introduce more license into their ranges
• Senior team leads who would like to nominate their staff

For media information: Charlie Le Rougetel at BIGTOP / charlie@bigtop-pr.co.uk/ +44 (0)7736 330676

About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, Brand & Licensing Innovation Summit License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the $340+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.