• Brand Licensing Europe 4-6 October 2023, ExCeL, London
• Registered attendees can start searching the Exhibitor List, Brand Directory, send meeting requests and plan their calendar by adding sessions
• Online planner allows for visitors and exhibitors to connect pre-show

Brand Licensing Europe (BLE) opens its online Meeting Platform as organisers confirm 190 exhibiting companies and thousands of retailers and manufacturers have registered to attend the event, which takes place on 4-6 October at ExCeL London.

From today, anyone who is registered for BLE can use the online Meeting Platform to search for license-ready brands spanning every category across entertainment, sports, gaming, heritage & non-profit, food & beverage, celebrity, automotive, art and more, request meetings with the exhibitors who represent them and plan their show itinerary to maximize ROI from their visit.

Organisers are also strongly encouraging attendees to make the most of this week – the last in July – to get a head start on filling their meetings calendars before some European countries partly close for business in August, as calendars usually get very busy as soon as September hits.

Thousands of retailers and licensees representing a broad spectrum of categories have already registered including Amazon, ASOS, Primark, Unilever, Marks & Spencer, Morrisons, HMV, Clementoni, Difuzed, Panini France, DeAgostini, Selfridges, Lush, World Duty Free, Aldi, EMP Merchandising, Tendam, Dreamland, C&A, Benetton, Iceland, Lipsy, Jules, Nails Inc, Hachette, Butlins, Finsbury Food group, Funko and Scribbler

Brands represented on the show floor include Barbie, Peppa Pig, Care Bears, Keith Haring, Sonic the Hedgehog, Pokémon, Banana Republic, Lizzo, DragonBall-Z, FC Barcelona,  Barbapapa, Peanuts, Bluey, Shaun the Sheep, Kellogg’s, Smiley, Squishmallows, Monopoly, Moomin, Assassin’s Creed, V&A Photography, Pringles, Peter Rabbit, Le Petit Prince and thousands more. The Brand Directory will help attendees to understand who owns the rights to each brand, and who to meet with during the event.

BLE Event Director Ella Haynes: “The number one reason people attend BLE is to meet and do deals with brands, so the online Meetings Platform makes it much easier to pinpoint which exhibitor owns which brands and where to find them on the show floor. Visitors don’t always realise who owns the rights to which brands, so this really makes searching the thousands of brands easy based on your customers and business needs.

“Visitors can also use the platform to check out company profiles, view the content agenda and networking events, and request meetings with exhibitors to start planning their show itinerary. We always say that having all of this in one place is like having a pocket PA – it’s a brilliant tool for maximising time at the show and making sure they don’t miss anything.”

For media information:
Charlie Le Rougetel at BIGTOP / charlie@bigtop-pr.co.uk/ +44 (0)7736 330676

About Brand Licensing Europe
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About License Global
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit.

About Global Licensing Group  
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, Brand & Licensing Innovation Summit License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the $340+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,500 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.