A brand-new digital series, Bluey’s Brisbane, has officially launched on the beloved animated character’s digital channels, just in time for the upcoming opening of Bluey’s World in Brisbane. The four-part series, produced by BBC Studios and Ludo Studio, in collaboration with Brisbane Economic Development Agency (BEDA) and Tourism and Events Queensland (TEQ), offers an exciting real-world tour through Brisbane, guided by Australian comedian Mel Buttle.

In this lighthearted travelogue, viewers follow Mel as she tackles challenges from Bob Bilby’s Brisbane checklist, a fun nod to the show, with episodes filmed at some of the city’s most iconic landmarks, including New Farm Park, South Bank, The Wheel of Brisbane, and Mount Coot-tha. Each 5-minute episode provides a unique window into the Bluey universe, encouraging families and fans to explore Brisbane as they’ve seen it on the screen.

Bluey’s Brisbane Episode Highlights

· Episode 1: New Farm Park (September 25) Mel kicks off the series with a game of Shadowlands at New Farm Park.

· Episode 2: South Bank (October 2) In this episode, Mel recreates the Ice-cream Waltz at South Bank.

· Episode 3: The Wheel of Brisbane (October 23) Mel engages in a hilarious game of charades aboard Brisbane’s iconic Ferris wheel.

· Episode 4: Mount Coot-tha (November 7) The series concludes with a picturesque episode where Mel poses like Bluey characters and sketches Brisbane’s skyline.

Building Excitement for Bluey’s World

The digital series comes ahead of Bluey’s World, an immersive experience set to open in Brisbane in November. This new attraction promises to bring the magical world of Bluey to life, deepening the connection between the city and the beloved Australian children’s show.

Available on Bluey’s official website and social media platforms, Bluey’s Brisbane not only offers a fun preview of what’s to come but also serves as a unique marketing opportunity for licensees, retailers, and tourism stakeholders. As excitement builds for the Bluey’s World experience, this series encourages families to immerse themselves in Bluey’s universe while exploring Brisbane’s standout destinations.

Tapping into Bluey’s Licensing Power

For the global licensing community, the launch of Bluey’s Brisbane underscores Bluey’s remarkable expansion beyond the screen. From toys and apparel to interactive experiences, the series continues to offer licensing opportunities across multiple sectors. With Bluey’s World poised to attract both local and international visitors, brands aligned with Bluey have the potential to capitalize on the character’s cultural impact and Brisbane’s growing status as a Bluey tourism hub.

Stay tuned for further episodes and dive into the magic of Bluey’s Brisbane at bluey.tv.