Bonnier Corp. has signed a licensing agreement for its iconic brand Popular Science with Celestron Acquisition LLC, it was announced  by Elise Contarsy, Senior Vice President of Bonnier Consumer Products.

Founded in 1960, Celestron offers the largest selection of consumer optical products in the world and is the global leader in telescope manufacturing. An industry leader for more than 60 years, Celestron will produce an extensive line of Popular Science products that will include telescopes, microscopes, sport optics and accessories. The deal was brokered by Evolution USA LLC, the licensing and brand management agency that represents the Popular Science brand worldwide.

“We are very excited to be entering this category because it is such a natural extension of the Popular Science brand,” Contarsy says. “In Celestron, we’ve found a partner that produces top-quality products and is the industry leader. We’re especially enthusiastic given the growing consumer interest in spending more time outdoors.”

“For decades, Popular Science has been a leading source of knowledge and information for science aficionados of all ages and expertise,” says Stephanie Schroeter, Vice President of Marketing and Product Development, Celestron. “We are very excited to not only further integrate our products with the Popular Science community, but to also expand our catalog with these new Popular Science product offerings.”

Products will be available in summer 2021 in North America, the United Kingdom, Australia and New Zealand across all distribution channels.

Bonnier Consumer Products and Evolution are continuing the expansion of the Popular Science brand and are actively seeking additional licensees in audiovisual, portable power, home security, LED lighting, home furnishings, housewares, personal care, automotive, electronics and gadgets. For additional information about the Popular Science brand, please send inquiries to Travis J. Rutherford at travis@evomgt.com or call 512-828-6362.

ABOUT BONNIER CORP.

Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 20 multichannel brands extending into all platforms, including magazines, digital media, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.

PRESS CONTACT

Cathy Hebert, cathy.hebert@bonniercorp.com, 212-779-5023

ABOUT CELESTRON
Celestron envisions a global community where the exploration of the universe is accessible, informative and enlightening. For more than half a century, the California-based company has been the world’s most recognized telescope brand and the provider of premier consumer skygazing products. Celestron’s iconic “orange tube” telescopes have become ubiquitous within the field of astronomy, and the company offers the largest product selection within the telescope industry. To learn more about Celestron’s new products, visit celestron.com or join the Celestron’s Facebook community at facebook.com/celestron.

PRESS CONTACT

Gabe Uribe, gabe@latechhouse.com, 323-916-4007