BOO – The World’s Cutest Dog™ Barking Up the Right Tree Down Under

NEW YORK (September 12, 2013) – Knockout Licensing Co-Presidents Tamra Knepfer and Carole Postal today announced the first four Australian licensing partners for Boo – The World’s Cutest Dog™, the adorable social media sensation with over 7.4 million Facebook™ fans.
• Caprice Australia ( has been granted the license to manufacture and market Boo Bedding, Bags and Luggage, Footwear, Headwear, Underwear, Swimwear, Sleepwear, and Outwear. Established in 1959, Caprice is one of the largest suppliers of fashionable textile homewares for the Australian, New Zealand and Asian markets.
• Jasnor ( has been granted rights to distribute Boo premium Plush from GUND. Founded in 1988, Melbourne-based Jasnor is one of Australasia’s leading distributors of quality gifts, educational toys, plush and leading licensed brands. One of the key factors to Jasnor’s success is their respect for brands and products. GUND is one of Jasnor’s most prolific brands.
• Outliving ( has been granted the license to make and sell Boo Giftware and Houseware items. Founded in 2003, Outliving has become an international force in gift and homeware. With a combination of brands created and designed in-house and also other fresh design-led brands sourced from hip designers that span the globe. Outliving prides itself on designing and sourcing the best products and offering the friendliest most efficient customer service to the department stores, apparel chain, giftware chain, stationery chain, and boutique gift stores it supplies.
• Target Australia ( has been granted the right to create its own line of Girls Outerwear to be sold exclusively at Target stores and Target Online in Australia.
Target Australia, part of the Wesfarmers Ltd group (with no affiliation with Target Corporation US), is an iconic Australian retailer with over 300 stores conveniently located in both metropolitan and regional areas across Australia. Target Australia is dedicated to delivering style and quality every day at prices its customers love.
All four deals were brokered by Grahame Allan Company Pty. Ltd. as the sub-agent appointed by Knockout to manage the Boo licensing program in Australia. In addition to licensed Boo products from Caprice, Jasnor, Outliving, and Target, Boo fans in Australia will also find several Boo book titles (including BOO -Life of the World’s Cutest Dog, BOO – Little Dog in the Big City, BOO’s ABC, and BOO Paperdoll Set) available from Hardie Grant Books.
“We are looking forward to seeing wonderful Boo licensed products at Target Australia, major department stores, and other retailers very soon,” said Grahame Allan.
“Grahame Allan is doing a great job to get our Boo licensing program off to such a strong start in Australia,” said Knepfer.
About Boo – The World’s Cutest Dog™
Boo – The World’s Cutest Dog is a worldwide internet sensation with over 7.4 million Facebook “likes” (and hundreds of millions of views). Boo’s fame and popularity extend well beyond Facebook. Boo is the star of a series of top-selling book titles from Chronicle Books, a top-selling plush by Gund, a media darling having been featured on Good Morning America, CNN, and QVC, the official spokespet for Virgin Atlantic Airlines and Dr. Dre BEATS, and, now Boo is also the star of a wide range of licensed products.
About Knockout Licensing
Knockout Licensing ( is a full-service licensing agency for big-name brands. Knockout was formed as a joint venture in 2012 with Carole Postal, President of CopCorp Licensing, and Tamra Knepfer, President of TK Brand Group, combining forces as Co-Presidents. Together Postal and Knepfer bring decades of combined experience to their agency.
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Carole Postal
(212) 947-5958
Tamra Knepfer
(212) 947-5958

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