Global Fashion Brand Launches Exclusive Five-Piece Collection Featuring Limited Edition KSI Design as UFC Stars Till and Rockhold Headline Manchester Showdown

MANCHESTER, UK – boohooMAN, the leading global menswear brand, today announced its official partnership with Misfits Boxing 22: Ring of Thrones, marking the fashion giant’s boldest move into combat sports sponsorship. The partnership includes exclusive ring and rope branding throughout the event, plus a limited-edition five-piece apparel collection featuring a special KSI design, dropping ahead of the August 30 spectacular at Manchester’s AO Arena.

The collaboration represents boohooMAN’s commitment to connecting with its core audience through culture-defining moments in sport and entertainment, placing the brand at the center of one of boxing’s most anticipated events of 2025.
“The partnership between boohooMAN and Misfits feels like a very natural fit, with strong similarities between our community and the Misfits fanbase,” said Samir Kamani, CEO boohooMAN. “We share a passion for breaking boundaries, challenging the norm and creating moments that resonate on a global scale. Working with the Misfits team has been an organic integration and something we’re proud to announce. We’re excited to see what’s to come in the future.”

EXCLUSIVE boohooMAN x MISFITS COLLECTION

The limited-edition collection features:
•Four exclusive Misfits Boxing 22 designs capturing the raw energy of fight night
•One ultra-limited KSI t-shirt celebrating the Misfits founder’s legacy and influence
•Available exclusively at boohooman.com from Monday 25 August, 2025
•Sizes ranging from S to 3XL

boohooMAN’s iconic branding will feature prominently throughout the AO Arena, with custom ring canvas and rope designs creating an immersive brand experience for the thousands in attendance and millions watching worldwide on DAZN.

UFC STARS COLLIDE IN MANCHESTER

The partnership announcement comes as Liverpool’s Darren Till prepares to face former UFC Middleweight Champion Luke Rockhold for the inaugural MFB Bridgerweight Championship. Till hasbecome boxing’s most feared crossover athlete with devastating victories over Anthony Taylor and Darren Stewart, while Rockhold brings his championship pedigree to the squared circle.

In an equally thrilling co-main event, UFC legend Tony Ferguson makes his professional boxing debut against viral sensation Salt Papi for the MFB Interim Middleweight title.

KSI, CEO of Misfits Boxing and global entertainment icon, commented: “boohooMAN gets it – they understand our audience and what makes Misfits special. This collection is fire, and having them as our partner for Ring of Thrones takes everything to the next level.”

Kalle Sauerland, Co-President of Misfits Boxing, said: “We are delighted to announce this partnership with boohooMAN which will see the Misfits brand expand further into new demographics. Misfits has become synonymous with global youth culture since its launch in 2022 and its meteoric rise will continue into many further sports and areas.”

GROUNDBREAKING FIGHT CARD

Main Event: Darren Till vs Luke Rockhold – MFB Bridgerweight ChampionshipCo-Main: Tony Ferguson vs Salt Papi – MFB Interim Middleweight ChampionshipSpecial Attraction: Dillon Danis vs Warren Spencer – Historic First MMA ContestFeature Bout: Joey Essex vs Numeiro – Boxing Debut

ABOUT THE PARTNERSHIP

This strategic alliance positions boohooMAN at the forefront of crossover boxing’s rapid growth, following Misfits’ record-breaking 2023 Prime Card which became the world’s highest-selling combat sports PPV that year. The partnership reflects boohooMAN’s innovative approach to engaging with its 18-35 demographic through authentic cultural moments.

EVENT DETAILS

Date: Saturday, August 30, 2025Venue: AO Arena, ManchesterBroadcast: Live worldwide on DAZNTickets: On sale now at misfitsinc.shopCollection: Available at boohooman.com

ABOUT boohooMAN

boohooMAN is a leading global online fashion retailer offering on-trend menswear at affordable prices. Part of the boohoo group, the brand reaches millions of fashion-forward customers across 100+ countries. Known for its rapid response to trends and inclusive sizing, boohooMAN continues to revolutionize fast fashion through strategic partnerships and cultural collaborations.

ABOUT MISFITS BOXING

Misfits Boxing is the world’s leading crossover boxing promotion, launched in August 2022 through a revolutionary partnership between megastar KSI, Proper Loud, and Wasserman Boxing. The promotion has generated billions of views across social platforms while pioneering innovative formats including Tag Team boxing and Mystery Opponents.