Los Angeles, CA  – Bored of Directors, the premiere collective of Bored Ape Yacht Club NFTs, kicks off its U.S. Licensing program with leading apparel manufacturer, Bioworld Merchandising.

NFIP Holdings, in conjunction with its exclusive licensing agency, Brand Central, launched Bored of Directors in May 2022. Bored of Directors offers 12+ BAYC Apes owned by like-minded individual owners featuring a variety of aesthetics and personalities under one collective brand. The collection of Bored Apes and the derivative artwork and assets created by the Bored of Directors is a great representation of the brand, complete with a full style guide featuring on trend images, personalities and graphics and the collective plans to bring more Bored Ape owners on board as the brand grows.

In partnership with Bioworld, fans of Bored Ape Yacht Club will officially be able to wear their favorite characters across a variety of apparel and accessory categories. Consumers will be able to get a piece of the iconic NFT without having to purchase a token for several hundred thousand dollars. Bored of Directors apparel will be available at retail and e-commerce soon!

“Bioworld was the perfect partner to bring the Bored of Directors collective of Apes to life at retail,” Says Alex Locke, Co-Founder and Managing Member of Bored of Directors, “We couldn’t be more thrilled to announce this partnership and bring these Apes and our brand to its growing fanbase”

In addition to its master apparel partner, Brand Central will be announcing several other new licensees in the upcoming weeks and news on its robust global program. 

About NFIP Holdings

NFIP Holdings is an entity with a singular mission. That mission is to bring the excitement of Web3, NFTs and the Metaverse to Earth through the execution of excellent products. We have been involved in NFTs since its infancy and have watched this niche industry grow from counterculture to the mainstream. We find it important to stay true to its roots while also feel that everyone no matter the age, income or access should have the ability to engage with this community and feel that product licensing is the best way to do that. We look forward to sharing our products with the world and know that Brand Central is the right agency to help us further our mission.

About Brand Central LLC

Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, trend intelligence, and manufacturer representation to some of the world’s most recognized brands, including Mars Wrigley, Black Paper Party and Mister Rogers Neighborhood – just to name a few. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com. 

About Bioworld

For over 20 years we have been at the forefront of the licensing industry. From the introduction of new product categories to changing the way retailers think about licensed products, our work always begins with a deep understanding of how consumers interact with the brands they love.   

We partner with the biggest brands in the world. With over 20 product categories and complete retail distribution in all tiers including Amazon and direct-to-consumer, we put the right product, into the right hands at just the right time.