London, 2 March 2021 – for immediate release

Born Licensing are pleased to announce that the company has been featured in the Financial Times’ FT1000, an annual list of Europe’s fastest growing companies. Appearing alongside the likes of Octopus Energy and Chilly’s Bottles, Born Licensing, the world’s only licensing company specialising solely in licensing characters, clips and entertainment IP for advertising campaigns, features at number 58 in the 2021 FT1000.

Licensing Experts

The FT1000, which is compiled using data from Statista, ranks European companies that have achieved the highest compound annual growth rate in revenue between 2016 and 2019. Released annually, the FT1000 has previously featured corporations that have gone on to become well-known and successful companies, including Transferwise (2018), Hello Fresh (2017, 2018), Deliveroo (2018, 2019) and Jungle Creations (2019, 2020).

Born Licensing appear at number 58 in the 2021 FT1000, alongside the likes of Octopus Energy and Chilly’s Bottles. Born Licensing saw a Compound Annual Growth Rate (CAGR) % of 168.2% between 2016 and 2019. With an Absolute Growth Rate of 1828.4%, Born Licensing ranks 15th in the UK and 2nd in the Advertising category.

Born Licensing’s Founder & Director, David Born, commented:
“We are super proud to be listed amongst Europe’s most innovative and fastest growing companies. This achievement reflects not only the hard work from the Born Licensing team, but the ongoing support we get from the Rights Holders we represent and the licensing community.”

In a unique industry position, Born Licensing work alongside brands, creative advertising agencies, and entertainment Rights Holders to license clips, characters and other entertainment IP for use in global advertising campaigns. Past advertisements facilitated by Born Licensing include:

• Licensing Masters of the Universe characters, Skeletor and He-Man, for MoneySuperMarket’s ‘Epic’ campaigns with Mother London
• Licensing Donatello (Teenage Mutant Ninja Turtles), Robocop and Bumblebee (from the Transformers franchise) for Direct Line’s ‘We’re On It’ campaign with Saatchi & Saatchi
• Licensing the Rocky franchise for Facebook’s ‘Ready to Rock’ Super Bowl commercial with Wieden+Kennedy

Being appointed licensing agents for a number of Rights Holders, including MGM, Universal Studios, Mattel and ViacomCBS, allows Born Licensing to streamline the licensing process. Handling everything from initial scoping to negotiation of commercial terms as well as the entire approval process, Born Licensing’s unique business model ensures brands and creative agencies are getting the best use out of the IP they’re licensing while saving time and resources.

With 15 years of experience in the licensing industry, Born Licensing have recently conducted extensive research into the power of licensing fictional characters in advertising campaigns. Their white paper, A Case For Characters: How Fictional Characters Are Under-Utilised In Advertising, is the first research of its kind and is set for release on Monday 8th March and will be available on Born Licensing’s website.

About Born Licensing
Born Licensing are the only agency in the world focused solely on the licensing of entertainment-based IP for the purposes of advertising and marketing. As a team, Born Licensing have a deep understanding of how the licensing industry works and how advertising agencies and brands can license their intellectual property.

Working with some of the world’s best creative agencies, including BBDO, DDB, McCann, Saatchi & Saatchi and VCCP, Born Licensing provide the licensing needed to bring their extraordinary campaigns to life.

Born Licensing also represent many of the biggest entertainment Rights Holders, including MGM, ViacomCBS (Nickelodeon), Hasbro, Mattel, Sesame Workshop, Tetris, Sanrio, Universal Studios and Cloudco Entertainment.

For more information, visit the Born Licensing website.

FT1000 202 full listing: https://www.ft.com/content/8b37a92b-15e6-4b9c-8427-315a8b5f4332