New Delhi, India – Bradford License India is excited to announce its partnership with Jay Jagannath, the award-winning animated series that received the Best 2D Animated Series Award at the ANN Awards 2024. Inspired by the revered Lord Jagannath, this highly acclaimed mythological series is set to expand globally, marking its entry into the licensing market. This collaboration will open new opportunities to introduce the beloved series across various consumer product categories, including apparel, toys, home décor, and more.

Jay Jagannath has already completed 78 episodes, engaging and captivating audiences with compelling storytelling, garnering an 8.0 IMDb rating. Building on its growing popularity, several new episodes are currently in production, along with two feature films that will further expand the franchise and its reach. The show has gained significant viewership on POGO by Warner Bros. Discovery India and has further extended its reach through its dedicated YouTube channel. As the series continues to grow in popularity, the licensing potential for Jay Jagannath is immense. The series follows the inspiring journey of Lord Jagannath (in his human form as Jagan) and his devoted friend Balram Das, exploring themes of love, respect, friendship, and fearlessness. With its unique storytelling and compelling characters, the show has captured the attention of viewers, young and old alike, establishing a solid fan base and ensuring its place as a popular choice among Indian audiences. Toonz Media Group represents Jay Jagannath globally, managing its distribution and expanding its presence across international markets.

Gaurav Marya, Chairman of Bradford License India, shared, “We are thrilled to partner with Jay Jagannath to bring this iconic series into the licensing space. The series not only showcases the values of Indian culture but also has universal appeal, making it a perfect fit for the diverse Indian market. Our aim is to work with the best licensees to create an assortment of meaningful products that resonate with fans across India.”

Durga Prasad Dalai, Founder Director and Creative Head of Ele Animations Pvt Ltd, the creators of Jay Jagannath, said, “We are delighted to partner with Bradford License India to take Jay Jagannath into the licensing realm. This collaboration will allow us to extend the reach of the series and share its powerful message with audiences across the country. We believe that this licensing partnership will bring about a new wave of excitement among fans and ensure the continued success of the series.”

P. Jayakumar, CEO of Toonz Media Group, commented, “Jay Jagannath is a series that beautifully blends rich cultural heritage with engaging storytelling, making it a strong contender for global expansion. As the exclusive distributor, Toonz Media Group is excited to bring this beloved series to wider audiences and unlock its immense potential in the licensing space. Partnering with Bradford License India marks an important step in extending Jay Jagannath beyond screens, allowing fans to connect with the brand through a diverse range of products that celebrate its essence.”

This collaboration opens up exciting merchandise opportunities for Jay Jagannath, with Bradford License India facilitating the brand’s entry into India’s competitive licensing market. The series’ deep cultural influence, combined with its inspiring message, will form the basis for a diverse range of consumer products that will captivate audiences of all ages.

The Indian licensing market has witnessed impressive growth in recent years, driven by the rising demand for branded merchandise and the increasing influence of global and local entertainment properties. According to a report by Licensing International, the Indian licensing industry is expected to grow at a CAGR of 15% over the next few years, with key segments like apparel, toys, home décor, and stationery seeing significant growth. With a large and diverse youth demographic, the market presents a promising landscape for brands like Jay Jagannath to make a strong impact.

Jay Jagannath’s licensing opportunities will span various categories such as apparel, toys, stationery, home décor, and more, offering fans a diverse range of products to engage with, while also appealing to a broader demographic, including both children and adults, such as parents and grandparents. Bradford License India aims to drive the brand’s growth by creating innovative, high-quality products that align with the series’ values and storytelling.

For partnership inquiries, please reach out to info@bradfordlicenseindia.com For more information, Visit: www.bradfordlicenseindia.com Follow us on: https://www.instagram.com/bradfordlicenseindia/

About Jay Jagannath
Jay Jagannath is an iconic Indian animated property, created by Ele Animations Pvt. Ltd., that brings to life the rich cultural legacy of Lord Jagannath in a modern, engaging format. Airing on POGO TV, the show has captivated audiences with its mythological storytelling, vibrant animation, and powerful messages. With its growing popularity, Jay Jagannath offers exciting licensing opportunities across various categories including apparel, toys, stationery, home décor, and more, appealing to a wide range of fans, from children to adults. Visit: https://jay-jagannath.com/

About Bradford License India
Bradford License India, affiliated with Bradford Licensing LLC, is a leading global licensing agency specializing in brand licensing, retail merchandising, and market expansion strategies. Since its inception in 2010, Bradford has been at the forefront of the licensing industry in India, representing prestigious brands and creating successful licensing partnerships. Visit: www.bradfordlicenseindia.com

About ELE Animations Pvt Ltd
ELE Animations is emerging as a top exporter in the kids’ animation segment, offering cutting-edge technology, top-notch quality, and original storytelling methodologies. With a strong international presence, having exported services to clients in over 36 countries, ELE Animations is now making significant strides with its own IP production and an international IP partnership with Toonz. Learn more at www.eleanimations.com.

About Toonz Media Group
Toonz Media Group is a 360-degree media powerhouse with over two and a half decades of unparalleled expertise in kids and family entertainment. As one of the world’s most active animation studios, Toonz produces over 10,000 minutes of 2D and CGI content annually. Its credits include acclaimed projects such as Wolverine and the X-Men (Marvel), Speed Racer: The Next Generation (Lionsgate), Mostly Ghostly (Universal), and Gummy Bear and Friends. Toonz also explores emerging technologies like AR, VR, and Gaming.