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Brand Liaison Repping YouTube Crafter image

Brand Liaison Repping YouTube Crafter

The Brand Liaison is representing YouTube star Lauren Riihimaki, bringing her do-it-yourself crafts brand into licensing for the first time. Brand Liaison will seek deals in crafts, stationery, back-to-school products, fashion and accessories. Riihimaki, who launched her LaurDIY channel in 2012, has five million subscribers on YouTube and another 2.4 million followers on Instagram.

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