Brand Licensing Europe (BLE) has shared a first look at this year’s agenda, which is now live and online. In addition to keynote and panel sessions, visitors will notice a major focus on doing business in Europe and a new Networking Hub, as well as a press briefing at 1030 on Day One.  

This year’s agenda features something for every attendee – from those new to licensing and BLE to long-standing, industry veterans. With the online Event Planner now open to all registered attendees, BLE visitors and exhibitors can start fully planning their itineraries with nearly three months still to go.  

New for this year is the Networking Hub featuring sessions in partnership with Licensing International and Licensing Unlocked to help attendees better understand the French, Italian and German markets, as well as new networking events like ‘Sip & Share’. The Day Two Keynote is still to be revealed, alongside additional panel sessions and a series of sponsored sessions.  

“This year’s agenda includes a free, inclusive conference programme and networking opportunities and you’ll notice we are focusing hard on the ‘E’ in BLE. The enhanced European content on our conference programme really embraces this with lots of sessions designed to help attendees understand key European licensing markets and learn more about doing business with, and in, them,” explained BLE event director Ella Haynes.  

“Whether you’re new to BLE, or new to licensing completely, or whether you’ve been in the industry for some years, the content on this programme has been designed to work hand in hand with the thousands of pre-planned and spontaneous, business critical meetings taking place on the show floor to help all our attendees do business better.” 

Tuesday 7th October 2025 

9:30 – 9:45 Your guide to Brand Licensing Europe 

Top tips for navigating the show floor this year.

9:45 – 10:15 Brand licensing explained in partnership with Licensing International 

Breaking down the essentials – key terminology, industry players, new market trends, and more. Plus, sneak peek at the new Licensing Unlocked online training platform.  

10:30 – 11:15 Press briefing: Exclusive reveal of the data driving brand licensing in Europe 

This session, which is open to all BLE attendees, will exclusively launch: 

• Licensing International 2025 Global Licensing Industry Study European region-specific market values and performance data. 

• The latest European retail data and IP insights from global market research group Circana. 

• License Global’s State of the Nation findings for European territories with key category performance and trend updates 

11:00 – 11:30 Understanding the French licensing market in partnership with Licensing International in the Networking Hub  

11:45 – 12:30 Licensing Agents 101: What They Do and Why They Matter in the Networking Hub 

12:30 – 1:00 The Keys to Location Based Experiences 

Industry experts share how to succeed in the immersive experience sector; how licensing agreements come together, how to successfully bring brand to life, and what consumers will want from in 2026 and beyond. 

1:00 – 1:30 Understanding the Italian licensing market in partnership with Licensing International in the Networking Hub 

1:30 – 2:15 DAY ONE KEYNOTE: A legend reborn: Reimagining Masters of the Universe  

Unpack the strategy behind the ‘Masters of the Universe’ revival in this exclusive keynote tracing the journey from script to shelf. Panelists include Josh Silverman, Chief Franchise Officer, Mattel and Greg Coleman, Global Head of Franchise Marketing, Amazon MGM Studios. 

2:00 – 2:45 New to show & solo traveller mixer in the Networking Hub  

A new networking event for first time BLE attendees or solo travellers to build connections, share licensing tips and experience Europe’s biggest licensing event together. 

5:00 – 7:00 BLE post-show drinks  

Visitors and exhibitors are invited to celebrate the opening of Brand Licensing Europe 2025 with our show floor drinks. Free drinks and entertainment provided. 

Wednesday 8th October 2025 

9:15 – 10:00 Sip & share networking in the Networking Hub  

Free coffee, conversation starters and connections in this new interactive networking session designed to spark engaging discussions and build new relationships.  

12:00 – 12:30 Understanding the German licensing market in partnership with Licensing International in the Networking Hub 

12:30-1:15 DAY TWO EUROPEAN KEYNOTE – TBC, watch this space!  

Thursday 9th October 2025 

10:00 – 10:45 State of the nation: The brand licensing forecast 

License Global content director Ben Roberts takes a deep dive into the trends and opportunities permeating the business of brand licensing and collaboration. 

10:00 – 10:45 Speed Networking in the Networking Hub  

11:00 – 11:45 From Scroll to Sale: Unlocking Micro-Influencer Impact in the Networking Hub  

Find out how social media drives sales and discover effective strategies for selecting the right influencer partnerships including how to craft authentic content that truly connects with audiences. 

BLE is Europe’s leading event for licensing and brand extension and takes place 7-9 October at Excel, London. It’s free to visit Brand Licensing Europe – simply register on the website and get access to the online Event Planner and start planning your itinerary.  

About Brand Licensing Europe   
Launched in 1998, Brand Licensing Europe is the only pan-European annual event dedicated to licensing and brand extension. The London event features over 2,500 brands and more than 7,500 licensees, manufacturers, retailers, distributors, and licensing agents. Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading trade show organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.  

About License Global  
License Global, a part of the Global Licensing Group, is the leading publication for the brand licensing industry, delivering award-winning editorial content, including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its magazine, website, daily e-newsletter, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and the Brand & Licensing Innovation Summit.  

About Global Licensing Group     
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai, License Global magazine, licenseglobal.com and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.     

About Licensing International       
Licensing International is the leading trade organization for the $369+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,200 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.