New York, NY — Steven Ekstract and Stu Seltzer, two licensing industry experts, are excited to announce the release of their book, Brand Licensing For Dummies. Available wherever books and eBooks are sold. https://www.amazon.com/Licensing-Dummies-Business-Personal-Finance/dp/1394290179

Available May 19th in print and digital formats, the book is set to become the essential resource for anyone looking to understand, enter, or expand within the fast-growing world of brand licensing.

Written in the approachable, reader-friendly style that defines the For Dummies series, Brand Licensing For Dummies breaks down the often-complex world of licensing into practical, step-by-step strategies. Readers will learn how to extend brands into new markets and product categories through licensing deals, strategic collaborations, and brand partnerships.

Steven Ekstract, Founder and CEO of X Tracks Licensing Forums and co-founder of License Global, brings over 30 years of experience in global licensing. He is recognized as a leading voice in entertainment, lifestyle, and corporate brand extension.

His co-author, Stu Seltzer, is President of Seltzer Licensing Group, a global agency he has led for over 25 years, known for building strategic partnerships for brands like Unilever and the American Red Cross. A 2024 inductee into the Licensing International Hall of Fame, Seltzer is also an award-winning professor who has taught brand licensing at NYU for over 20 years, blending boardroom savvy, academic depth, and industry passion—all of which he brings to this book.

“Licensing is one of the smartest ways to grow your business—it opens doors to new products, new customers, and new revenue without the heavy lift and risk of building a brand from scratch,” said Seltzer. “Whether you’re running a startup or managing a global company, this book shows you how licensing can help take your business to the next level.”

“We wrote this book to demystify the licensing process,” added Ekstract. “From legal terms to marketing strategies, Brand Licensing For Dummies offers a comprehensive, 360-degree look at how to succeed in the $356 billion global licensing industry.”

Published by Wiley, Brand Licensing For Dummies is now available on Amazon, Barnes & Noble, and wherever books and eBooks are sold. It is ideal for entrepreneurs, brand managers, marketing professionals, product developers, retailers, and students looking to enter the licensing space.

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Audiobook Coming Soon

In addition to the print and digital editions, an audiobook version is currently in production by RBmedia—the world’s largest independent audiobook publisher. With a catalog of nearly 60,000 titles across its brands, including Recorded Books, Tantor Media, and Wavesound, RBmedia will make Brand Licensing For Dummies accessible to listeners worldwide.

The audiobook is expected to release within four to six weeks of the print launch and will be available through more than 30 major retailers, including Audible, Apple Books, Spotify, Google, and Audiobooks.com. Learn more at www.rbmediaglobal.com.

The book was represented by Marc Mikulich of the Marc Mikulich Literary Agency, who brokered the worldwide rights. “This collaboration brings together two of the brightest minds in licensing,” said Mikulich. “Steven and Stu have made the business of licensing accessible, actionable—and even fun.”