Brand Licensing Team to Represent General Mills

BLT
NEWS RELEASE
Brand Licensing Team, LLC
5665 New Northside Drive, Suite 275
Atlanta, GA 30328
CONTACT:     John Shero or Cindy Birdsong
jshero@blteam.com or cbirdsong@blteam.com

 BRAND LICENSING TEAM TO REPRESENT GENERAL MILLS

 ATLANTA, March 5, 2015 – Brand Licensing Team (BLT), a leading agency in Atlanta specializing in brand licensing, announced today that it has signed with General Mills to represent the company in its licensing efforts effective immediately. General Mills has a broad portfolio of brands which hold the No. 1 or No. 2 market positions including Pillsbury, Green Giant, Betty Crocker, and Cheerios.
Danielle Andrews, outbound licensing leader at General Mills, notes, “We have identified the opportunity to leverage licensing more strategically to elevate the General Mills’ portfolio of brands and broaden our reach in consumer relevant, non-food categories at retail.”  She continues, “We believe that Brand Licensing Team is the right agency partner to grow our non-food licensing business.”
The licensing program will be focused on the following categories: apparel and accessories, home & kitchen,seasonal celebrations & gifting, beauty, collectibles, and crafts.
For more information, please contact John Shero or Cindy Birdsong at Brand Licensing Team at jshero@blteam.com or cbirdsong@blteam.com, or visit www.brandlicensingteam.com.
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