New York, NY  – Brandgenuity has extended the licensing of the Fireball Whisky brand into nuts and snack mixes with SunTree Snack Foods, a leading manufacturer of nuts and salty snacks. SunTree Snack Foods will launch a complete line of Fireball cinnamon flavored and roasted almonds, pecans, snack mixes and trail mixes in Q4 2022.

The new Fireball nuts, snack mixes and trail mixes will be available in 2oz, 5oz and club style formats. The line will be made in the USA and will be available in grocery, convenience, club, drug and mass retail channels.

Josh Sowell, SVP/Chief Customer Officer, Suntree Snack Foods said, “Today snacking consumers are seeking unique, exciting flavors which is why we think that Fireball, with its hot cinnamon whisky profile, is a perfect match for pecans, almonds and some of our other snack mixes.” Added Sowell, “Fireball is a brand that ignites and elevates every experience to something fun and unexpected and that is what this line of nuts is ready to deliver.”

The partnership between Fireball and SunTree was brokered by Brandgenuity, exclusive licensing agency for Sazerac brands, including Fireball, Southern Comfort and the American Whiskey portfolio.

For more information on the Fireball licensing program contact info@brandgenuity.com. 

About Fireball Whisky

Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that’s Fireball Whisky. Tracing its roots all the way to Canada, Fireball is a cinnamon-flavored whisky known to ignite any occasion – from brunch, to happy hour, to backyard BBQs and everything in-between.  Made using real cinnamon spices and best enjoyed straight up as an ice-cold shot, Fireball is guaranteed to taste like heaven and burn like hell – what happens next is up to you.  For more information, visit https://www.fireballwhisky.com. 

About SunTree Snack Foods

SunTree Snack Foods is an innovative, quality-focused manufacturer of snack nuts, baking nuts, trail mixes, and dried fruit, servicing all trade channels and many of today’s leading retailers.   Based in Phoenix, Arizona, SunTree has national distribution out of its North Carolina and Arizona manufacturing facilities.   SunTree is majority-owned by Satori Capital, a Texas-based multi-strategy firm founded on the principles of conscious capitalism. For more information, please visit www.suntreesnackfoods.com and www.satoricapital.com.  

About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), Dr. Scholl’s, Mike’s Hot Honey, Christina Hall, Chuck E. Cheese, Kao (Jergens, John Frieda), Mr. Kate, White Castle, NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.