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Brandgenuity Launches Acquisitions Division


Leading trademark licensing agency branches out to strategic brand acquisitions
New York, NY, June 5, 2012 – New York-based licensing agency, Brandgenuity LLC, announced today the formation of a new division, Brandgenuity Consulting, to focus on assisting manufacturers with strategic brand and property acquisitions and the management of ongoing licensing relationships. The division, which will be based in the company’s New York headquarters, will be headed by industry veteran Steven A. Cohen.
“We are growing as an agency and are excited to now offer a full suite of inbound and outbound licensing services to clients,” said Jay Asher, Partner, Brandgenuity. “Steven is known for his wide-ranging experience, his extensive relationships across the licensing industry, his keen eye and his creative, out-of-the box thinking. We feel he will be instantly invaluable both to companies well versed in licensing and also to those acquiring brands or properties for the first time.” Asher also added, “Having been on the manufacturing side of the business his whole career, we believe Steven will be an asset to all sides of our business.”
Brandgenuity Consulting will work hand-in-hand with manufacturers to strategically acquire appropriate, relevant and business-building brands and properties in a variety of categories. Brandgenuity Consulting will be on-hand in the Brandgenuity booth (#6162) during the upcoming Licensing Expo 2012.
“I’m thrilled to be joining Brandgenuity as they embark on this new facet of their licensing business,” said Steven Cohen, President, Brandgenuity Consulting. “The key to acquisition is finding the right brand or property that will help a company accomplish its business goals. I’ll be watching the trends and monitoring the evergreen brands to bring the right customized solution to each client account.” Cohen added, “Our goal is to facilitate exciting, long-term partnerships where licensor and licensee both benefit.”
Until recently, Steven served as Vice President of Licensing for CSS Industries, Inc. Prior to joining CSS, Steven was Vice President of Disguise, Inc. where he pioneered Disguise’s entry into the licensing business. Steven is also an attorney who has practiced law in both the public and private sectors. Steven has served on the board of The International Licensing Industry Merchandisers’ Association and is a frequent speaker on various licensing topics. Additionally, Steven will be speaking at this year’s Licensing UniversityTM seminar, Advanced Licensing Strategies.
About Brandgenuity LLC
Brandgenuity LLC is a leading independent brand licensing agency based in New York. The agency was voted #1 Licensing Agency of the Year 2008 by a leading industry publication. Brandgenuity extends world-class brands into new categories to build awareness and generate incremental revenue. Turnkey licensing services include strategic licensing planning, prospecting, legal support & contract negotiation, and retail development. The agency’s clients include HISTORY and A+E Networks, Food Network, Church & Dwight, Pabst Brewing Company, MGM Studios, Harlequin Enterprises, The Juilliard School, Pella, World Poker Tour, Kathy Davis Studios, FX Network and The Really Useful Group (The Phantom of the Opera), among others.
For more information please visit us at
Rachel Humiston
Brandgenuity LLC

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