New York, NY – Brandgenuity  was selected as the exclusive global licensing agency for Nissan Motor Corporation, a leading global vehicle manufacturer of on- and off-road driving excitement. Brandgenuity will manage and accelerate growth across the current licensing program for Nissan’s beloved brands, including iconic sports cars (Z, GT-R, Skyline), innovative electric vehicles (Ariya, Leaf) and Nissan Motorsport (NISMO) around the world. The agency plans to expand its operations beyond the US, Europe and Hong Kong and will open an office in Japan.

Nissan’s extensive range of vehicles and legendary nameplates embody its pioneering spirit of empowering mobility through innovative technologies, advanced design and uncompromising performance. In December 2023, Nissan marked 90 years of passion and innovation driven by their DNA to “do what others don’t dare to do.” In 2024, NISMO will celebrate its 40th anniversary.

“We are honored to work alongside Nissan on this game-changing global licensing assignment as they steer towards a new phase of licensing,” said Teri Niadna, Managing Director, Brandgenuity. “Nissan stands for “Innovation for Excitement,” and we will bring that same approach to unique, innovative and enriching licensed products for passionate fans everywhere.”

Japanese car culture is one of the most popular car scenes in the US and it continues to grow 1, with Nissan at the forefront. Its iconic cars have been featured in video games and movies for decades, bringing the unmatched excitement of driving to Nissan fans around the globe. 2

“We are thrilled to partner with Nissan, a leader in the lifestyle automotive space and among Japanese car enthusiasts,” said Jay Asher, Partner at Brandgenuity. “We are excited to develop new partnerships for this world-class brand and we plan on expanding our global operations to open an office in Tokyo in the near future.”

Brandgenuity will extend Nissan and its key brands across lifestyle, collaborations, interactive, collectibles and more, leveraging iconic and inspiring design and thrilling brand elements into innovative products and categories. For licensing opportunities, contact Brandgenuity at info@brandgenuity.com.

1 The Rise of Japanese Car Culture in the US

2 Digital Driveway: Nissan’s Longstanding Link to Video Games

About Nissan Motor Corporation
For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, Church & Dwight, Mike’s Hot Honey, Honey Bunches of Oats, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), Dr. Scholl’s, White Castle, Edgewell (Hawaiian Tropic, Banana Boat), NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.