Dubai, July 29, 2024 – BrandTrends Group and Pulse Partners are excited to announce a pioneering strategic partnership designed to transform the fields of market research and insights generation. This collaboration merges the significant capabilities of both organizations, promising to deliver innovative solutions and set new industry benchmarks.

Under this transformative agreement, Pulse Partners will become the leading provider of IT and AI services integration and deployment. Their comprehensive suite of AI services includes advanced data collection tools, such as AI-driven interviews and speech-to-text technology, sophisticated data processing using generative AI, and the delivery of high-end insights and recommendations via machine learning and deep learning. Additionally, Pulse Partners will continue to enhance LicenseSelector, the cutting-edge AI system developed by BrandTrends Group to revolutionize the licensing landscape.

BrandTrends Group will leverage Pulse Partners’ innovative SmartInterview platform for client research initiatives. They will also contribute their extensive expertise in global market research, particularly focusing on children and families, covering methodologies, questionnaire development, and strategic insights. Pulse Partners will gain exclusive access to BrandTrends Group’s extended dataset, from brand IP tracking to kid consumer behaviors, enhancing their ability to transform the licensing landscape.

“This strategic alliance with Pulse Partners marks a monumental step for BrandTrends Group. By integrating their advanced AI capabilities with our extensive research expertise, we will significantly enhance our market research offerings. This collaboration enables us to deliver deeper insights, broader perspectives, and more effective solutions to our clients with greater speed and precision,” says Philippe Guinaudeau, CEO of BrandTrends Group.

He adds, “Together, we are poised to provide instant answers to many of the complex marketing questions marketers have, utilizing actual data, key performance indicators, and robust analytics. This partnership is all about empowering our clients with real-time, data-driven insights that drive smarter decision-making and impactful strategies.”

“We are ecstatic about this partnership with BrandTrends Group. Their profound expertise in market research complements our strengths in data and AI services perfectly. Together, we will offer unparalleled value to our clients and spearhead innovation in our industry,” added Matthieu Saussaye, CEO of Pulse Partners.

This strategic alliance signals a new era in market research, licensing, and AI innovation:

• Market Research: The partnership will integrate advanced AI technologies into market research methodologies. With generative AI, we can contextualize and generate follow-up questions based on user-specific queries, delivering highly relevant data faster than ever before. By combining this with in-depth analysis through deep learning and machine learning, we set a new standard for data-driven decision-making, providing real-time, precise answers. This is a game-changer for those seeking quick, actionable insights in the industry.
• Licensing Industry: The exclusive deployment of the LicenseSelector platform marks a significant advancement in licensing capabilities, offering a competitive edge through intuitive AI solutions. This revolutionary tool offers users the ability to swiftly navigate through complex licensing decisions with unprecedented speed and accuracy. What used to take weeks of arduous research can now be accomplished in mere seconds, delivering topnotch responses that rival those of seasoned licensing professionals.
• AI Innovation: Combining Pulse Partners’ data and AI expertise with BrandTrends Group’s research capabilities will drive the development of groundbreaking AI-driven solutions, pushing the boundaries of what AI can achieve in market research and licensing.

The collaboration between BrandTrends Group and Pulse Partners marks a transformation in both market research and AI. By combining their strengths and innovative technologies, this strategic alliance aims at redefining industry standards, deliver unmatched insights, and foster groundbreaking advancements. Together, they are set to change the way businesses utilize data and AI, paving the way for smarter, more impactful decision-making and exceptional market success for their clients.

ABOUT BRANDTRENDS GROUP
The BrandTrends Group is a unique, multi-country provider of marketing research, focusing on brand, lifestyle, consumer behavioral and attitudinal trends, with a particular focus on children, youth, and families. Their experienced researchers and analysts are renowned in the industry for their expertise in monitoring brand performances, consumer attitudes and behaviors across up to 53 markets annually, making them a reliable and respected authority in the field. One of their most interesting value points is their ability to look at facts from a different perspective, providing a unique reading of the true trends in the market. Their proprietary analytics, such as the Brand Popularity Index and Consumer Demand Gap, coupled with high-quality and accurate data enable clients to identify the best opportunities in retail activation, competitive environments, and brand line equity and design. As a respected and trusted leader in their field, they work with renowned global companies across a variety of industries, including consumer package goods corporations, entertainment studios, retailers, and industry bodies. To learn more, visit www.brandtrends.ai or www.licenseSelector.ai.

ABOUT PULSE PARTNERS
Pulse Partners is a leader in delivering state-of-the-art data and AI services, integrating advanced technologies into client infrastructures to drive efficiency and innovation across diverse industries. SmartInterview is a property of Pulse Partners. To learn more, visit www.pulse–partners.ch. Or even better, visit http://smartinterview.ai.