New York, NY & MONTCLAIR, NJ – January 7, 2013 – Bravado, the world’s leading global music merchandising company, has partnered with The Wish Factory Inc., an on-trend youth marketing and product development group widely known as a leader in the licensing industry, to develop an exclusive line of merchandise for breakout superstar Carly Rae Jepsen.
Through this partnership, Bravado and The Wish Factory Inc. will develop and manufacture an exclusive line of licensed merchandise for Ms. Jepsen, which will include a broad range of novelties and collectibles such as dolls, microphones, headphones and fashion accessories, as well as licensed products for the The Wish Factory’s exclusive Pop Grrl and Locker Rocker brands.
Named Billboard Magazine’s Rising Star of 2012, Canadian-born singer and songwriter Carly Rae Jepsen rose quickly to the top of the charts with her hit single, Call Me Maybe, which spent a record-breaking nine weeks atop the Billboard Hot 100 and climbed to No. 1 in more than 37 countries. She began her professional career finishing third on Canadian Idol The 5x-platinum “Call Me Maybe” has sold more than 9.1 million singles worldwide. Ms. Jepsen’s recently debuted U.S. album Kiss, showcases her rich, distinctive voice, heartfelt lyrics, and down-to-earth charm.
About The Wish Factory
The Wish Factory is a global product development, marketing and management company specializing in the children’s consumer product business. Combining creativity and dynamic understanding of the marketplace, The Wish Factory develops unique on-trend products. Quick to market development times and strong retail partnerships are key advantages of The Wish Factory. Website: www.thewishfactoryinc.com.
About Bravado
Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Nickelback, Katy Perry, Guns ‘N Roses, Red Hot Chili Peppers, Green Day, The Killers and Black Sabbath among many others.
Contact for more information:
Freeman Public Relations for The Wish Factory
Erica Kuehn
973-470-0400 x18
ekuehn@freemanpr.com
Maria Ho-Burge
For Bravado
212.331.2569
Maria.ho-burge@umusic.com